VIEWS Digital Marketing Blog

The 21st century digital giants like Facebook and Google have figured out how to make personal information the most valuable resource in the history of humanity.  And they are mining mountains of it into big data resources that are being sold to t…

#1 Money Waster: Squandering Your Offline Resources This means that you are not using your promotional dollars strategically.  One of the best ways to grow a social network is to funnel people from existing sources.  Don’t waste your hard ea…

I was fortunate to speak at the Nashville CABLE B2B meeting last week about Digital Strategies and Trends. My top 5 were: Social Shopping Reputation Management Google Properties Integration and Google+ for Business Machine to Machine MOBILE So we …

Buyers are calling the shots today and ‘word of mouth’ reviews matter. A negative review on Facebook, Twitter or YouTube can cost your company customers. More and more buying decisions today are based on online reviews. Your existing customers are…

I have fallen in Love again for the first time in too many years to count. Pinterest is the object of my affection and you can see why on this webinar that I did for my friends and colleagues. Kind of a slow start but then it kicks up some fun. Le…

While it is true that QR codes are not always used properly, like when you scan one and are redirected to a non-mobile-formatted web page, and there are many that are used inappropriately. This is a missed opportunity not a condemnation of the cap…

It is the Yellow Pages renewal time right now. It’s that time ONCE a YEAR when we get to revise and sign an iron clad contract for an advertising program with the PHONE company. Did you get that ONCE a YEAR, IRON CLAD CONTRACT and PHONE company. S…

When Moses led the Jews out of slavery in Egypt and into the Promised Land and Freedom there were, no doubt, monumental behavioral issues to address. Since people are always people there were some I suspect who instantly sought power and became bu…

Companies that are able to see and then take the steps to make the strategic, organizational, and operational shifts required to become effective digital marketers will be more productive and accelerate revenue growth. When the Internet began the …

People always want to know what they can expect with on-line marketing campaigns and particularly with Social Media campaigns. Everybody is “doing it” but does it pay for itself? What is the ROI? With this question in mind, I have ventured into th…