Website & Conversion Architecture

Is your website a good employee? Your website should be your top salesperson: attracting traffic, engaging with your visitors, and giving them a compelling reason to do business with you. If your website is costing you money instead of making you money, then you’re in need of a good website design company.

Conversions are crucial to your business. Turning a website visit into a conversion means getting a potential customer to perform a desired action such as making a purchase or subscribing to an email list.

What are conversions?

In digital marketing, a conversion occurs when a visitor to your website completes a desired goal. Depending on your business goals, conversion types might include online sales, leads, email signups, and form completions.

Both online businesses and brick-and-mortar businesses can benefit from a website that targets and converts qualified, interested leads to work with you. One of the most effective ways to improve online conversion rates is to improve the design of your website.

At VIEWS Digital Marketing, we are more than a website design company. We offer comprehensive website solutions that are designed to get your business noticed by your target audience and also search engines. 

I don’t have a website.

The importance of being found cannot be overstated as consumers are increasingly turning to the Internet as their primary method of research during their buying cycle. It’s a safe bet that if they can’t find you online, then they’ll find your competition. A responsive website design is a vital component of any digital marketing strategy as it intersects with user experience, technology, and conversion.

I already have a website.

Having a website is a great first step! However, without visitor traffic, your investment will never reach its full potential. You wouldn’t open a store in a deserted neighborhood, so why put a website online that nobody can find? Unfortunately, this is where many businesses fail with their websites. We can develop a program that ensures your website is found when your customers are looking to buy your products or services.

Increase Leads and Conversions With Optimized Website Solutions

Online, you really only have one chance to make a good impression. If visitors cannot find what they want on your website, they will go back to their search results and find another website, i.e. another company. Are you confident that your website has the information or products your target consumers need, that your site navigation is clean and simple rather than clunky? In a nutshell, are you sure your website has what it takes to hold your audience’s attention and keep them coming back frequently?

Responsive Web Design

Responsive web design can be a more positive user experience for your customers, which will make them more likely to convert on your site or return to your business.

By the end of 2016, mobile web usage outpaced desktop for the first time, which is an indication of how many people view your site on smartphones and tablets instead of laptops or desktop computers.

Responsive web design and mobile-first indexing is an important ranking factor. Sites that are responsive will generally load faster which might contribute to boosting your ranking and decreasing your bounce rate.

Accelerated Mobile Pages

Accelerated mobile pages are an open source initiative designed to optimize mobile pages to load faster. Basically, it is taking a page that is already mobile friendly and making it load quicker by removing all unnecessary codes and content. It matters to you if your page is accessed on mobile devices and if you want to rank well for mobile.

AMP pages also have proven to be a conversion factor for websites. VIEWS offers AMP pages as part of our new websites and can retrofit some older sites.

Website Conversion Optimization

Any well-designed website will focus first on conversion and then on all the other elements that users think they want – widgets, images, copy, bells, and whistles. The whole purpose of a website is to engage with users who visit. Sometimes that engagement is simply giving them the information they are looking for as quickly as possible. Sometimes it is having an ongoing conversation. The trick is to align the user’s needs with your user’s website experience.

The goal of conversion optimization is to influence users to take the desired actions that the web owner wants them to take. If web designers and developers who build the site do not care enough to make desired actions obvious and easy, then it will erode the confidence in the business itself.

Our team of developers have been certified in conversion optimization and welcome the opportunity to help you examine the usability of your site. Give VIEWS a call or contact us!

The Truth About Prepackaged Website Designs and Website Builders

What about those quick and easy website plans and drag and drop builders? A quick online search for “web design” or "website design" will return literally millions of pages. The Internet has no shortage of players – both big and small – who are very enthusiastic about offering “website design packages” for your business.

website design company - search engine results for search engine design
(As of March 2019)

“Get a 3 page site for X dollars!” or “10 pages and a free email account with the diamond package!” The prices vary but the approach is the same. You arbitrarily decide how many pages you want and they will give you a site to match (some even make you design it yourself). This model sounds invitingly simple and certainly works well when buying a pizza, but it is no way to shop for an important business service.

Package pricing might work for pizzas, but not websites.

These website packages result in business websites that are little more than an online brochure. Granted, new website builders allow for more graphically rich and modern layouts, but in the end, you have static information pages that give prospects some information about your company (assuming they can find your site to begin with), but won’t do much for your bottom line. And this leads us to an important point:

What you need isn’t just a standard website design plan – you need a complete website solution.

So what’s the difference?

A strong web presence is so much more than simply having a website. Effective website solutions are built with specific goals in mind and are measurable according to your business plan.

As website design trends change and Google releases new algorithm updates, a good website design company will help you to stay on top of new technology while providing your target audience what they need so that they stay on your site longer and engage with you instantly. 

Real website solutions are scalable so that no matter how big (or small) your business is today, it will grow with you. Our site solutions cover frontline tactics such as landing page optimization and content marketing, as well as integration with search engine optimization and pay-per-click strategies, link building, and directory submissions.

Website Solutions Tailored To Your Business

Our digital marketing consultants will closely work with you to define the right approach for your website so that you hit your target head-on. That might include a complete website revamp or the integration of social media marketing or the expansion of your site’s features and functionalities to enhance the user experience. Our website design company has years of experience in all aspects of online development and marketing and will choose the best marketing strategy that suits your business.

To achieve meaningful online results for your business, a comprehensive site solution is key for you to:

  1. Meet the expectations of current customers,
  2. Attract and impress new web visitors,
  3. Enhance user experience on your digital properties,
  4. Establish your company as a forward-thinking industry leader,
  5. Operate on cutting-edge of digital technology,
  6. Increase customer loyalty and brand advocacy, and
  7. Improve web conversion rate and increase sales.

Depending on your budget, branding objectives, and digital marketing strategy, our professional digital marketing team will work with you to explore opportunities that maintain your brand identity, bring fresh, one-of-a-kind artistic ideas to the Internet marketplace, and enhance your web presence overall. For more information about how our website design company can help you, give us a call at (610)650-0227 or contact us online.