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Top Considerations for Achieving Ecommerce Success

September 15, 2021

Ecommerce has grown immensely over the past few years, making ecommerce success more essential for retail businesses. Over 2.14 billion people worldwide are expected to buy goods and services online in 2021, and consumers are estimated to spend over $4.8 trillion online by 2023. If you own or operate a business, you would be wise to take advantage of this immense growth. To help you, VIEWS has considerations for you to help your business run a successful ecommerce store.

Consideration 1: A Great Online Shopping Experience is Critical

Woman looking at ecommerce store on mobile phone | ecommerce success | VIEWS Digital MarketingA positive online shopping experience is critical for achieving ecommerce success; your website needs to feel good to use on the customer’s end. One key factor to making the user ecommerce experience positive is to make your website simple and easy-to-use. That simplicity and ease of use needs to be a core feature throughout a customer’s entire buying journey. Products need to be easy to search for, pages need to be simple to read and quickly convey information and content, and purchasing needs to be straightforward. The simpler and easier-to-use you can make your ecommerce site, the more likely people are to buy from you.

Another way to create a good customer experience is to use customer data to your advantage. For example, if you have data about what a customer purchased, you can provide personalized, dynamic content that recommends new products that your customers might be interested in. In addition, giving your customers incentives to take specific actions, such as creating an account vs. signing in as a guest, can also enhance their experience and give them a reason to stay on your site longer, thus increasing the chance that they will purchase.

Consideration 2: Automation Is Worth Looking Into

You and your team most likely have a ton of little tasks every day related to your ecommerce website, and while those tasks may only take a few minutes by themselves, over time, those tasks add up. Ecommerce automation will allow you to automate many of your processes to save your team time and resources. For example, when an item is ready to be picked up at the store, a workflow can trigger an email or SMS, or Facebook message to your customers. Ecommerce automation can save time for your operations managers, customer service reps, designers, and more of your team, but tricky to implement by yourself.

Every ecommerce business is different, and there are many automation platforms, which makes finding the right one for you challenging. To take full advantage of, and achieve ecommerce success with, automation, you need to work with an agency that can help find the solutions unique to your goals. Your ecommerce store is open 24/7 and requires focus from you and your agency to get the automation right. If you do so from the beginning, your automation will scale much more easily with your business in the future.

Consideration 3: Take Advantage of the Rising Ecommerce Growth

Ecommerce skyrocketed in 2020, experiencing an 18% growth rate. The massive growth in use and market share of ecommerce has significantly changed the way people shop and what people expect from retail businesses. Think about many of the benefits of shopping online from a consumer’s perspective:

  • You can buy products from your own home, at any time of day
  • The process of buying is straightforward
  • You can track the status of your purchases, which are delivered right to your door relatively quickly.

These features and experiences ensure that ecommerce will continue to grow and become more popular with consumers.

Contact VIEWS Digital Marketing for Ecommerce Website Services

Do you want to improve your ecommerce strategy or store? Do you want ecommerce success for your business? Contact VIEWS Digital Marketing. Our team of digital marketing consultants has years of experience producing comprehensive, results-driven digital marketing services to small and medium-sized companies. In addition, we have developed and maintained many successful ecommerce websites for our clients. Contact us today to help your ecommerce business achieve more success.