Buyers are calling the shots today and ‘word of mouth’ reviews matter. A negative review on Facebook, Twitter or YouTube can cost your company customers. More and more buying decisions today are based on online reviews. Your existing customers are a great marketing resource, because their words of praise about your products or services have a major psychological influence on prospective buyers.
Online shoppers say that reviews and ratings influence their purchase decisions more than any other factor. Here’s how:
Google Places pages are available through Google Maps and Google Earth, and show a location, address, maps and directions, along with potentially-accurate information like business hours and categorization.
No More Third Party Reviews
Recently, Google Places has removed third party review snippets. The new layout emphasizes reviews only from Google users and no longer shows review content from third party sites like Yelp, Menupages or Booking.com. Removing these from the Places pages has had a big impact on local SEO.
To encourage users to share their feedback and improve Places pages, Google has added a button for uploading photos and made the button for writing reviews more prominent. Rating and review counts reflect only those that have been written by fellow Google users.
Use these new features of Google Places pages to build your reputation, improve visibility and direct potential customers to your website, landing page or e-commerce portal.
Google Places is the most cost-effective way to market your local business. Here are some tips:
Good reviews can be difficult to come by since usually the only people motivated to write a review are the ones with a negative experience. While you can’t incentivize reviews (Google calls this a conflict of interest), you might try some of the following:
There is always the odd customer who will never be happy. Accept criticism and manage it effectively. Doing nothing is not an option. You should respond online, join the conversation, and manage negative feedback. This will show prospects that you care about your customers.
Responding to negative reviews provides a brilliant opportunity to immediately and effectively douse a potential fire and also provide customer service that may turn a disgruntled complainer into your biggest fan.
Contact us to leverage customer reviews and ratings to boost your online marketing strategy.
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
Phone: 610-650-0227
Email: [email protected]
Charlotte, NC Office
Indian Trail, NC 28079
Nashville, TN Office
5721 Hearthstone Lane
Brentwood, TN 37027
Philadelphia, PA Office
50 Casselberry Drive,
Norristown, PA 19403
Sussex County, DE Office
Rehoboth Beach, DE 19971
© 2023 VIEWS Digital Marketing Agency. All rights reserved. We are an independently owned and operated WSI IM franchised business.