Government Agencies
Government agencies at all levels can benefit from employing digital marketing strategies to promote public awareness and engagement, communicate efficiently, aid in agency recruitment and save money while delivering results-driven solutions. Compared to traditional marketing, such as print and television, digital marketing offers a more affordable solution for government agencies looking to reach relevant local constituents.
VIEWS takes the time to understand your agency’s regulations, policies, mandates, goals and challenges and will work with your agency to:
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Analyze your current digital strategy including website keyword analysis and Search Engine Optimization (SEO) review to benchmark your agency’s strengths and current online presence. Our marketing performance dashboard can measure every aspect of your marketing funnels, looking for places that constituents get stuck, knowing where your spending provides value, where you can spend a little extra to help visitors find their way.
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Evaluate website for barriers to accessibility (including mobile accessibility) that may prevent constituents with disabilities from accessing your services.
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Identify target audiences and crystalize your agency’s core messaging.
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Create secure digital platforms, modernize applications and visitor experiences to effectively promote and direct the public to their desired services and enable
them to interact with the agency through multiple digital mediums (i.e.. website, online surveys, email newsletters, educational articles, digital advertising…). -
Craft unified, dynamic and consistent social media content and provide social media management/automation that is responsive to agency initiatives and campaigns while delivering measurable outcomes.
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Optimize social media platforms such as LinkedIn, Facebook, Twitter, YouTube and Instagram to extend the reach of messaging and promote two-way
conversations with constituents.
These efforts can improve trust and connection between the public and the government and allows agencies to meet their objectives of raising awareness and increasing community feedback and engagement.
Under our GSA Professional Services Schedule contract VIEWS can provide a wide range of support for federal agencies. In addition, states and municipalities can use this contract to procure services to prepare for and recover from, major disasters.
Government Agencies Digital Marketing Tactics
