Business-to-Business, or B2B digital marketing strategy, focuses on developing a business-specific digital marketing strategy for businesses who sell to other companies versus consumers. VIEWS analyzes competitors and implements unique digital marketing tactics to accomplish gaining new customers and business growth strategy.
We separate the digital marketing strategy into website tactics, marketing tactics, optimization tactics, advertising tactics, and conversion tactics. Here is an overview of a digital marketing strategy and the possible tactics for B2B digital marketing. Powerful online brand presence and reach are required for prospects to consider the B2B business an authority or center of influence in industry knowledge.
B2B businesses do best when they define whom they are selling to, otherwise known as the buying personas and speak to those buyers. The sales cycle tends to take longer for B2B sales, so marketing automation and more frequent, targeted communications with prospects can help shorten the sales cycle.