Digital marketing services for home services generate phone calls and online leads for companies that provide local repair, maintenance, and improvement services for homeowners and businesses. Examples include general construction, landscapers, electrical, painting, carpet cleaning, plumbing, interior designers, product showrooms, window and door installers, kitchen remodelers, radon remediation, TV repair, coin laundry, and tree services companies.
Niche retail digital marketing services help e-commerce and website owners drive sales, increase repeat business, and reduce shopping cart abandonment. Online companies in this space sell unique products through catalogs, manufactured products either directly or through distributors and resellers, and specialty consumer products. They tend to target national and international online markets. Products being sold include vintage posters, natural stone, hardware tools, vacation rentals, kitchen and bath showrooms, hardware store, furniture store, and pet supplies.
B2B digital marketing services center on developing an online sales funnel to increase sales and nurture leads. The goal is to produce targeted, quality content to position the company as the industry leader or the go-to company for expertise. These companies can be selling a manufactured product such as an industrial antenna to resellers or be providing a service such as Health Saving Accounts to businesses or providing merger and acquisition services to companies.
Digital marketing services for professional services focus on targeting the specific audiences that require the services of these firms. Digital marketing strategies are developed to grow the online brand, reach audiences, and establish a strong online reputation. The end goal is to get the phone ringing with new clients. Examples of professional services companies are law firms, accounting firms, engineering companies, transcription services, designers, medical practices and home health care support.
Digital marketing services for governmental agencies focus on promoting public awareness of an agency’s mission and initiatives, enhancing public understanding of technical and social issues and enabling agencies to engage diverse user groups.