Potential advantages of integrated digital marketing services to build your online presence, mainly social media can include:
Have you ever heard the phrase “all roads lead to Rome?” This comes from the fact that ancient roads were designed to lead to the capital of the Roman Empire. The structure of these roads made Rome very powerful. In our analogy, all “roads,” or web pages, should lead back to your website. Your website is the main storefront or brand representation; your goal is to get other platforms or websites to guide the user to your main company website.
Did you know that 88% of consumers search for local stores on their mobile devices? Website technology has advanced quite a lot from the early years. Is your website up to date and user-friendly? It is obvious if your site is outdated, so take the time to revise as needed.
Most likely you are already on Facebook; have you considered Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Reddit, and Tumblr—the most commonly used social media sites in the U.S.? We know that worldwide, Facebook is the most popular, and Twitter a close second.
Top U.S. directories include Google My Business, Yelp, Yellowpages.com, Apple Maps, and Local.com. For those of you in the travel industry, TripAdvisor is a must-have. There are hundreds more, but this is a start.
Statistics show that about 20% of people click on the first result in search engines but with billions of sites competing for those top spots, how can you stand out? Writing content with keywords no longer ensures a top position. You must also develop your brand and story and syndicate it on different platforms.
First, you should make sure your site is current and mobile-friendly. Because many users will spend time searching on their mobile device, your website should be easy to read and navigate, no matter which device a person is using to find it.
Second, make sure you have a presence on all the major sites. Having social media buttons easily accessible from your website, in your email signature, and a “share” button will get your message out to more customers. Be sure to post and engage with your followers through social to build your network of supporters and advocates.
In marketing terms, optimization is the process of getting a website on the top of pages in search engines. Create dynamic content. Perform foundational technical to comply with SEO practices and add Schema markup. Include more visual elements such as adding video and high-quality images to increase your website’s performance.
Depending on the type of business, target your listing to local, national, and international listings. Think like your target audience and put a listing where they might go to search for your business.
Google My Business
Currently the number one directory used in the U.S., your business will show up with other businesses that have signed up with Google. It will also feature information that you provide, including your business hours, services, pricing, directions, website, and telephone number. The best part? It is free to sign up for this service.
Google Maps is used for directions and information by 82% of people, so your business needs to be found here. You can enhance your GMB profile with frequent posts, images, reliable descriptions, and reviews.
Yelp was once a directory for restaurants, but that has changed. If you are in the retail business, Yelp can be a great source of new and returning customers. According to their recent statistics, shopping is the top category of reviews.
Yahoo is still in the top 10 most visited pages in the world. Be sure to add your business to Yahoo Pages, which will come up for those who use this search engine.
Houzz, Home Advisor, AVVO and other niche directories
Next Door and other Geo-focused directories
A current trend of optimization is Voice Search Optimization. This emerging method is being used instead of text search due to the prevalence of smartphones and voice-activated home assistants.
Voice search optimization means that your site is easily able to give data to customers who may be searching in the form of a frequently asked question instead of a keyword or phrase. Use a more conversational format to both blogs and information on your site, add an FAQ area, and use the phrase “near me” to increase traffic.
Mobile devices, commonly referred to as “third screen,” are ubiquitous. In the world of technology. “the fourth screen” refers to the rise of voice-activated gadgets and Internet of Things (IoT). These devices are making our lives more dependent on technology. The idea that the Internet and connectivity is a part of everyday life, and that we can have any product or service at our doorstep, is the IoT.
One cutting-edge example is the development of driverless cars. Build a website with a strong online presence that also drives traffic, leads, and sales. Get your free downloadable guide today!
In a driverless car, you can sit back and tell the car where you want to go, what kind of music you’d like to listen to, find the nearest gas station, and more.
An online presence is no longer a luxury for companies. Instead, it is a necessity for any business, big or small, to thrive in the world today. We are all used to being able to find ideas, concepts, services, and information at the drop of a hat. Be sure that you are providing the information your clients and prospects are looking for. Revitalize your site, add more engaging content, make your content relevant, and reach your core audience with the many different types of optimization.
VIEWS Digital Marketing Agency offers digital marketing services to help you attract new leads, nurture leads through the buying funnel, support current customers and improve your brand reputation and visibility. All of these actions constitute part of the digital marketing services that enhance your bottom line.
We are different from most digital marketing firms because we represent you, not a specific product. We start with the goals of your company and look for the best solutions to match your needs. We have relationships with platforms and providers that can ensure you get a better deal. We are, first and foremost, your digital marketing consultants and act with your objectives in mind.
Get found by those searching for your products and services:
An online presence (or the lack of one) can make or break a business, especially small businesses. The time you dedicate to building an online presence for your business is time well spent. VIEWS Digital Marketing is a digital marketing and social media marketing agency with years of experience helping businesses generate leads. Let us talk to you about the many advantages of digital marketing services, and discover which ones can help you grow your business.
VIEWS Digital Marketing is skilled in developing digital marketing strategies.
We welcome the opportunity to talk with you about your company and plans.