When Moses led the Jews out of slavery in Egypt and into the Promised Land and Freedom there were, no doubt, monumental behavioral issues to address. Since people are always people there were some I suspect who instantly sought power and became bullies. There were those who through lack of knowledge or years of following others were ill-prepared to make their own decisions and therefore bewildered, the became slaves to the first group. But there were also some who saw the opportunities and were willing to do what it took to survive and thrive in the long run.
Technological advancement in the last decade has also been a monumental cultural change that has changed forever the ways in which consumers behave: how they communicate, how they gather information, how they socialize and, naturally, how they shop.
In such an ever-changing environment, businesses are compelled to adopt new strategies to harness the benefits of new technology, and evolve with consumers changing needs. Adopting an integrated digital media program is no longer merely important, it is essential. Changes in digital media infrastructure and capabilities have been paradigm-shifting not only for consumers, but for those of us who wish to engage them – and depend on them.
So with that in mind and with so many businesses implementing Social Media policies and trying to figure out how to react to this new consumer behavior, I think benchmarking such an enduring instructional manual as that given to Moses is just the thing. This was published by JLL Retail and I thought it great food for thought!
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