Niche Retail Marketing

Niche Retail MarketingAt VIEWS, we work with niche retail companies to determine both a comprehensive digital marketing strategy for their business both online and offline and decide which digital retail marketing tactics need to be implemented to sell more products through their e-commerce websites. We work with niche retail companies to create more online purchases and develop more repeat customers.

We split the digital strategy into website tactics, marketing tactics, optimization tactics, advertising tactics, and conversion tactics. Here is a sample of a digital marketing strategy and the possible tactics for niche retail marketing. In terms of marketing tactics for a niche retail strategy, the key differentiators are persona development, automated or email marketing, online advertising, and shopping cart conversion. The conversion tactics of using chatbots, call tracking, and product reviews are critical. 

Website Tactics:

  • Mobile Website
  • Website Analysis
  • Competitive Analysis

Marketing Tactics:

  • Persona Research
  • Email Marketing
  • Social Media Marketing
  • Marketing Automation/Integrated Marketing

Optimization Tactics:

  • Regional/National/International SEO
  • Content Marketing
  • Directory Services
  • Video Optimization

Advertising Tactics:

  • PPC Search Engine
  • Remarketing Advertising
  • Paid Social
  • Programmatic Advertising
  • Amazon Advertising/Niche Advertising

Conversion Tactics:

  • Chat Bots
  • Reviews and Reputation Management
  • Call Tracking
  • Shopping Cart Conversion
  • Animated Video

1. I want to explore what digital marketing strategy
& tactics would work to sell more products.
2. I want help getting visitors to become buyers.
3. I want to sell more products.