Competitor Analysis
An analysis also helps you keep track of any changes that occur in your competitive landscape. Markets, businesses, technologies, trends, and consumer behaviors change all the time, and keeping track of these changes is important. A comprehensive plan and analysis that is regularly updated will help you identify any changes in your competitive landscape early and allow your business to adapt quickly.
Another benefit is that, thanks to analyzing your competition, you will be able to better track and measure your digital marketing tactics, leads, and results. Tracking and measuring your results ties into your budget by showing you which techniques give the best return on investment (ROI) and which others need improvement. For example, you may find that a programmatic advertising campaign is working out well for your competitors, and can generate good results for your firm, too.
