Digital marketing and strategies for home services take a local approach. Users of home services tend to want to reach the home service company by either calling or filling out a website contact form. Some users prefer to chat with these companies for immediate answers to their questions.
To be able to provide your customers with this immediate kind of access, a highly responsive, updated mobile website is critical. The website must be available, work on all browsers, and load quickly in all device environments. Since emergency assistance is a common need for those seeking home services, the user needs immediate access to contact you for your services. Examples of typical home services issues include burned electrical outlets, clogged toilets, or a current major spill on the carpet.
At VIEWS, we work together with clients to develop a comprehensive digital marketing strategy for home services, to determine which digital marketing tactics to implement. We break these tactics down into website tactics, conversion tactics, marketing tactics, optimization tactics, and digital advertising tactics. Below is an overview of a digital marketing strategy and the possible tactics for home services marketing. Each plan focuses on local searchers, using mobile, paid advertising (also known as the pay-per-click model or PPC), and social media marketing. Potential customers are searching from their phones and looking for a local resource, so a local digital presence is a must.
In addition to our digital marketing services, we also offer free resources to help home service businesses succeed. Our marketing guides cover a variety of topics, such as lead generation, website design, and competitive analysis. If you are interested, click the links below, and you can download our free, in-depth resources and guides.