As a small business, your reputation is crucial to your success and plays a more prominent role than ever, thanks to the Internet. Here are a few stats about reviews in 2020.
87% of consumers read online reviews from local businesses.
34% of consumers reading reviews for local businesses every day.
Only 48% of consumers would consider using companies with star ratings below 4.
So customers are both reading and valuing online reviews more than ever. These reviews are vital components to your overall online reputation management.
What is Online Reputation Management?
Online reputation management is the influencing of others’ overall perception of you or your company, products, or services based on information found online. Your online reputation management is your business’s total view that customers can find online and includes search results, images, videos, social media mentions, reviews, paid online advertising, and more.
Reputation management involves more than reviews: customer service, responding to customer feedback, monitoring, and social listening are some of the other factors involved with managing your reputation. Because of how comprehensive managing your online reputation can be, working with a digital marketing agency will make it easier for your business.
How VIEWS Can Help Businesses with Online Reputation Management
To improve your online reputation or website and conversion architecture, reach out to VIEWS. VIEWS Digital Marketing is a full-service digital marketing and social media marketing agency. Our team of experienced digital marketing consultants has the tools and experience with search engine visibility and soliciting and nurturing online reviews. We have proven results in strengthening our clients’ online reputations and getting them more positive reviews. For further information, contact VIEWS Digital Marketing Agency today!