Website Data and Stat Reports are valuable and provide a strategic guide for businesses, if you know how to read and interpret them. If you’re still unsure on how to measure your marketing campaign’s effectiveness, we have compiled a list of the different types of reports you may want to look at:
Know your local business’ online visibility by running a local presence audit. This report will give you an indication of what the exposure is to potential clients in your community. Make sure also to check for any online reviews and if you are the owner, address any bad feedback with tasteful remarks.
If you have a competitor that runs pay per click campaigns, there are several advertising tools you can use to determine how much money you need to spend to outbid your them. You can also use their data and opt to be less competitive which grants you more room for budget allocation and longer campaign periods.
Running a social audit will give you an idea of how well your social media posts are performing. The report will determine how followers interact with your different social channel posts and which social platform embraces your business industry.
It is important that all your web pages are indexed or crawled by search engines. Make sure to run organic search engine audits at least twice per month to make sure your website is found online.
A thorough site audit gives resourceful insight about the technical and conversion performance of your web pages and website as a whole. Does your website load quickly? Does it have several dead links? Do you have sufficient backlinks to give you authority to your chosen niche? These are some of the technicalities a web audit report should have.
Rather than second-guessing your marketing tactics, get the real time information with which to make a valid business decision, eliminating a lot of the questions. Data in digital marketing will become even more valuable in the years to come as we are required to make business decisions even more accurately and quickly in a rapidly changing world.