Today’s web reminds me of a battlefield. The battles fought in the digital mine fields are real, the competitors are legitimate and the rewards of winning web wars are tangible. Imagine you are an Army General preparing your forces for a big battle. Where do you start? Do you know where all the enemy lines are? How strong are your opponents’ forces? How many ground troops? Who supports them? There are many questions that need answers before you can develop a battle plan – and a winning strategy.
Simply put, a competitor analysis is your road map to a digital marketing plan that will help you win the web war.