With 2023 around the corner, most of us will reflect on the previous year and begin to prepare for the new one, especially if we want to improve our business success. Preparing a digital marketing strategy will give you a roadmap and guide to navigate the complex changes and opportunities in 2023. In addition, every business wants to improve results for the following year, which means taking a close, careful look at performance and comparing that to the goals and opportunities, and creating a digital marketing strategy for 2023. To help you succeed next year and beyond, here are tips for reviewing your performance, developing goals, and a few specific tactics to consider implementing next year.
Is your digital marketing strategy aligned with your business initiatives? For example, if your goals online are to gain new customers and your business goal is to develop customer loyalty, you may have a mismatch.
A crucial part of designing your digital marketing strategy for 2023 is to review and analyze your performance in 2022. First, take a look at your goals and whether you met them. For example, a niche retail business with an eCommerce store that introduced new products in 2022 should review how well those products sold. Other goals or measurements you should look for when reviewing 2022 include the following:
As you prepare your strategy for 2023, your competitors are likely doing the same. And because it is essential to stay up-to-date on what your competition is doing, the end of the year is a great time to analyze your competitors. During the analysis, keep an eye out for:
After thoroughly reviewing your performance over the past year, the next step in creating your digital marketing strategy for 2023 is to set new goals. It helps to think of the different funnel levels for goal setting. Some examples include:
When coming up with your new goals, remember this acronym: S.M.A.R.T.
Goals with these guidelines help you focus your efforts and, as you develop your strategy, let you know what steps or objectives you need to take to meet them.
Content marketing is a significant part of many businesses marketing strategies to engage with customers and prospects, build a reputation as an expert, and generate leads. Content always needs to be high-quality and centered on your customer’s needs.
To help you with ideas, two trends that we expect will continue to grow in 2023 are the following:
As you think about 2023, here are tactics to consider, especially if you run a local business or use social media frequently.
Local proximity boosting is a strategy that helps businesses increase their visibility on Google. Proximity boosting involves creating landing pages optimized for several keywords and regional markets based on people searching for your products or services. The result is that your business can increase reach and brand awareness by ranking for more search terms and expanding your service area.
If you are interested in learning more about how this digital marketing tactic can help you in 2023, give us a call today.
The power of a company’s employees extends beyond their direct responsibilities. Employees can also be brand ambassadors, share content, and drive conversations about their employer on social media. And suppose your employees are currently using social media to post frequently. In that case, you can boost their efforts with social media advocacy.
Social media advocacy boosting is a way to increase your reach by allowing your team to publish and share social media content automatically, with minimal input. This will enable employees to share content while saving time for other responsibilities. You can even create rewards for further incentives when your team reaches certain milestones.
Do you need help creating or improving your digital marketing strategy for 2023? If so, contact VIEWS Digital Marketing. Our agency has years of experience designing and implementing digital strategies for small to medium-sized businesses. In addition, we have a team of digital marketing experts in SEO, marketing automation, paid advertising, and more to determine the best tactics for your company. Contact VIEWS to help build your digital strategy today.
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
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