The primary goal for your online marketing is to generate more leads, specifically, leads that convert into paying customers. Philadelphia-based VIEWS Digital Marketing consultants maintain that a good marketing automation solution can multiply your effectiveness and attract more website visits that can produce more leads and clients. You can nurture your leads through the entire buying process, and grow leads with marketing automation.
Ready to start increasing sales and leads? Below are five ways to grow leads with marketing automation by targeting, personalizing, and automating your marketing messages across multiple marketing channels.
Dig deeper into your social media insights and web analytics. You will be able to identify what content works best for your customers’ campaign. You can segment your prospects by personalizing messages for different demographics and by preferences of different groups of people. For example, make your messages appear multiple times during the day/week, so more people are likely to see your brand message.
A terrific way to gain engagement and grow leads with marketing automation is through emails. Email allows you to send the right message, to the right people, at the right time. Doing so will enable you to change an impersonal communication medium into a meaningful correspondence. Furthermore, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered. The Philadelphia-based digital marketing consultants at VIEWS WSI understand how to reach your target audience using marketing automation and email marketing.
You can improve your customers’ experience by personalizing your landing pages. You can present the most relevant offers or product selections aligned to their online behavior. Then, you can then lead customers through their buying cycle.
Marketing automation systems can alert you to relevant events, such leads taking specific actions, or likes and comments on social media websites. By receiving these notifications, you can reach out to leads quicker and develop relationships on a more personal level.
Developing targeted content is key to the entire marketing automation process. To assist you, consider curating relevant content from other sources while adding personalization or a new twist on it to enhance your message to your audience.
Once you have a solid marketing automation process, you can enjoy a steady flow of clients and increased sales. Remember to be patient and consistent as you begin your online marketing campaigns. Your VIEWS digital marketing consultants located in the greater Philadelphia area can provide marketing automation for your business and help you grow your profits. Get in touch today! Call (610)-650-0227.