The website was not generating any leads
Organic traffic to the site was not up to the client’s satisfaction
Burkholder only ranked for a few keywords on search engines in their targeted geo-locations
The website had minimal content and activity
Traditional marketing such as industry magazine ads and mailers were no longer working
VIEWS developed a well-rounded digital marketing strategy and campaign that included:
Design and creation of a mobile-responsive, high-performing website built around targeted personas
Search Engine Optimization program
Content Marketing program
Google Ads campaigns with seasonal promotions
Optimized Social Media profiles
Automated lead nurturing with marketing automation
Call tracking and conversion tools
Monthly Analytic reports to track performance and make adjustments
VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results.
Organic website traffic increased from 343 to 2290 a month.
Increased search engine position from 3 keywords to 44 keywords on the first page.
Increased search engine impressions to 123,987 the month of May 2020.
Email campaigns run every 6 weeks reaching about 2,000 users each time.
Achieved an email marketing average open rate of 46.25% and a click-through rate of 5.76%.
With every client, VIEWS focuses on real results for the business and getting the best return on investment.
Burkholder receives an average of 34.5 prospects a month from forms on their website.
They additionally receive 67 phone calls on average from their website each month.
Search engine impressions have increased, up to 123,987 during the month of May 2020.
The more efficient marketing budget means higher return on investment.
I am very pleased with the work done by the team at VIEWS Digital Marketing (WSI Philadelphia) and continually refer them to people that need their services.
They helped us determine the features we needed for our website, learned about our preferences, and then created a finished product that professionally represents our company. The team has worked with us to create effective pages, write engaging content, as well as develop and implement effective email marketing campaigns, such as the one that promoted our expansive holiday market events. Our goal was to become better known in our Main Line neighborhood and through the efforts of WSI, we have increased visits to our website by over 1,000% in the course of less than a year.
WSI’s team members stay on top of what is new in digital marketing and continue to look for ways we can increase our business success. I look forward to seeing what kind of growth and opportunities occur in this next year through our collaboration with VIEWS.
Co-Owner Burkholder Brothers, Inc., Malvern, PA – USA