6 Ways to Complete a Website Makeover to Get More Leads
Do you experience a lot of traffic on your website but your business’ conversion rates fall short of what you are expecting? Now is a good time to take a critical look at your website and make some improvements. A well-maintained and well-designed website gives you more leads! But keeping a website up to date can often get pushed to the side when business gets busy. Here are 5 website makeover tips to keep your site up-to-date and generating more new leads.
1. Update Your Testimonial Page
Adding customer reviews and testimonials is one of the most powerful website makeover tactics you can implement on your website. We recommend implementing testimonials as quickly as you can, especially if you already have some client reviews on other platforms. Positive reviews and testimonials from your customers can be your most compelling marketing messages. Why?
- Reviews give your prospects an insight into how your service or product works from other customers’ perspectives.
- Testimonials build trust among your web visitors. A Bright Local study shows that the majority of people trust online reviews as much as recommendations from friends or family.
Getting reviews and testimonials from your customers can be time-consuming and tedious. If you run a business, you must have some happy customers. So ask them to tell you a little bit about why they are happy customer. The extra effort acquiring more positive reviews is worth the time. Before your customer or client walks out your store doors, consider asking or encouraging them to leave feedback, or perhaps share their experience shopping at your store. Make sure to publish those reviews on your page and share them through your business’ social platforms.
2. Make Your Website Responsive
Most people today know about the need for responsive web design. The need for a seamless, multi-device experience is too high to ignore. The most cost-effective way is to redesign a responsive-friendly website for all devices – desktops, smartphones, and tablets.
For businesses that have yet to embrace all the screens of the modern world, a great path to increasing leads is a responsive site redesign. If there is a way to update the customer experience by creating an app or using social media, go ahead and embrace that, too. Pushing your brand further into the digital realm – even if that means outside your comfort zone – is the best thing you can do for your business.
3. Create and Test Multiple Landing Pages
Every marketer knows the importance of A/B testing when running campaigns; the same goes with lead generation. Have multiple landing pages and be able to pinpoint which page converts better. This way, you will have an idea of the design and content that work best and use this information to improve your landing pages.
4. Try Adding Videos
Adding videos to your site is another highly effective website makeover tactic. Videos easily attract engagement because videos can hold a visitor’s attention longer than reading an extensive article. Companies and businesses should leverage video marketing because you can relay your products or services’ entire message in less than a minute. Further, you can re-purpose these videos and share portions or parts of them on other mediums.
Today, faster and simpler forms of delivering a message are preferred. With a good call to action and engaging personal interaction in a video, people immediately understand what to do right after watching and feel more inclined to take action. Hence, those prospects are more likely to convert and buy from you.
5. Add Appealing CTAs or Call-to-Actions in Every Single Web Page
People like to know what to do next when engaging with your content. A good way to give your customers an idea of how you want them to act is to create a specific, defined goal for each of your pages. You might want them to purchase a product, call your business, or sign up for emails. Whatever your page goal is, make sure everything supports that action. In other words, make sure the image, a text or the video are all geared towards helping visitors take one very specific action.
In addition, publish your business location, email or contact information on every single page of your website. Prospects can contact you any time and any day. A prospect might contact you right after viewing your business’ portfolio page or having read a blog post.
6. Add Conversion Tools
Conversion Tools are additions to a website that help guide a customer on their journey. Some of these include:
Chatbots are useful conversion tools because you have more options to engage with your leads, and can do so at any time of the week. Chatbots also guide visitors to what they need from your site efficiently, and by doing so, helps increase conversion rates.
Tracking your performance, whether for emails or calls, is vital to improving conversions. By tracking your email campaigns or phone calls, you can better understand your visitors’ behavior, which of your marketing efforts is most effective, and better optimize your campaigns for conversions.
Coupons and Calculators
Widgets are extensions or embeds on your website design to provide information and collect lead data. A coupon pop-up or an interactive calculator are examples of widgets. These widgets can convert your visitors with an enticing offer or sale, or a calculator that shows definite proof of how your business helps them save money, time, effort, and more.
Lead magnets are tools that offer free resources or content in exchange for a visitor’s contact information. By providing your visitors a valuable piece of content and collecting their contact information, you can make nurturing them into a lead and upselling some of your other products or services easier and more effective.