Content Marketing allows small businesses to publish their own work or express their thoughts and opinions about other ideas that have been circulated. This input grants entry into the world of your target audience. Small businesses become influencers in their target community by consistently providing useful, relevant and helpful content for their audience. In order to make sure the content you provide meets that description, you need to develop an effective content marketing plan.
• Determine objectives – Set goals, whether they are profit goals, interaction goals, or mobile reach goals.
• Establish key metrics – These metrics can help you determine how effective your content marketing has been in reaching your objectives, so choose the ones that best illustrate each goal. For example, if you are trying to attract new prospects, you might examine Google Analytics to see how many of your visitors are new users or keep track of how many people fill out contact forms.
• Measure engagement – Once you have determined the metrics you will focus on, check your results each month to see how different types of format, different posting locations, and SEO strategy, for example, are achieving engagement with your audience.
• Make improvements – When you have analyzed your results and determined ways that your content marketing plan is falling short of your goals, make adjustments. Maybe those funny blogs need to be replaced with educational whitepapers and located on educational forums to get the interactions you are looking for. The key is to keep analyzing and adjusting as you move forward.
For professional advice on content marketing and incorporating SEO into your content marketing strategy, contact one of the internet marketing consultants at WSI Philadelphia.
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