Whether you are in need of exceptional talent on your team or are looking for an opportunity to advance your career with some of Canada’s best construction companies, Harbinger Network Inc (HNi) has the expertise and industry network across Canada to help construction management professionals succeed.
Harbinger Network is one of Canada’s most reputable recruitment agencies with its sole focus on the construction sector. In late 2015, Harbinger contacted WSI eStrategies in Ottawa to assess and audit its current digital marketing campaigns. After a complete analysis of the client’s current website, analytics and digital marketing strategies, it was apparently clear that over the last 12 months, Harbinger’s activities had not shown any significant increases in web-traffic and their keyword rank hit a ceiling being just shy of the first page.
Harbinger Network handed over full digital marketing reigns to WSI in Jan 2016 and we began by recommending a full website rebuild (as the current site was constructed on an out-dated CMS) as well as on page optimization for his most prominent categories. Although the website was not built by WSI as per our recommendation, but rather a firm who specialized in web development for the recruitment industry, we worked in tandem with them as key advisers to ensure all the best practice elements were incorporated in the site. The new website was constructed in a custom WordPress CMS while paying special attention to the key persona’s the client wants to attract most importantly being senior level executives in the construction sector. A construction job board API was also constructed were potential job seekers could view current opportunities in the Canadian construction industry while ensuring privacy and anonymity is protected at all times during the initial process.
Professionally written content was added to the website as well as the necessary on-page optimization tactics to ensure overall SEO success. As our current SEO focus is targeted to the city of Toronto, we will continue building out high-value local citations and directories listings for the client as well as engaging content which will be syndicated to the client website and LinkedIn as well as off-site blogging channels such as WordPress, Weebly, Blogger and Tumblr.
WSI looks forward to our continued success with Harbinger Networks Inc. as we strive to build a strong business partnership by showing continued and improved SEO results that will increase the company’s online brand visibility while driving quality traffic back to the site.