When Stein Tree Service approached us, they had good word of mouth referral business. They wanted us to help them establish a stronger online presence, increase business in a neighboring state, and prepare to enter a new service area in their industry.
They had a website, which was not generating enough relevant traffic or engagement.
Organic traffic to the site was low with an average of 50% referral traffic, a good portion of which was spammy.
Stein was found for 4 organic keywords on the first page of search results.
The website had duplicate content.
The company was competing against a large franchise in the area.
The company was preparing to branch out into emerald ash borer treatment, which was a growing problem in Pennsylvania and would become a concern for Delaware as well.
VIEWS developed a well-rounded digital marketing strategy and campaign that included:
Design and creation of a mobile-responsive, high-performing website built around targeted audiences
Search Engine Optimization program
Content development program including incorporation of engaging videos
Optimized Social Media profiles
Social media posting and consulting
Call tracking and conversion tools
Monthly Analytic reports to track performance and make adjustments
Ongoing strategic consulting
VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results.
Overall 15% more website visitors
Organic website traffic increased by 192%
Increased search engine position on Page One from 4 keywords to 139 keywords with 35 keywords in the top 3 positions
Form submissions increased 1059%
Sessions from the targeted new area increased 11.88%
With every client, VIEWS focuses on real results for the business and getting the best return on investment.
Stein receives 30 phone calls on average from their website each month
Stein has received an average of 47 contact form submissions per month in the past 2 years
Brand presence increased with over a million search engine impressions in 2020
VIEWS Digital Marketing helped us to get our website optimized, resulting in a higher level of engagement by potential customers. The VIEWS team is committed to getting results for us. They created and implemented an effective SEO strategy, created engaging content, and have recommended changes and updates as needed over the last 4 years, including a website update. As a result of our work with VIEWS, our calls and requests for service have increased and our business service area has expanded. I really recommend VIEWS as a company that has worked to understand my goals and do the work necessary for us to see the desired results.”
Owner/Founder ISA Certified Arborist
Stein Tree Service