Generating traffic to your website takes a lot of effort, money, time and creative juices. Email marketing, pay-per-click, search engine optimization, social media marketing are a few out of the endless marketing strategies a website owner can implement. Because of the unending marketing to-do lists, most webmasters overlook the importance of evaluating their marketing efforts. Are you one of them?
If you neglected the value of tracking your online campaigns, now is the perfect time to reconcile, assess, evaluate and take advantage of web and social analytics.
Google Analytics, when its code is properly installed on your webpage, acts as the collector of visitor data from your website. The data collected is used to come up with reports on how visitors use your website. Basically, the insights shown on your analytics dashboard reveal:
If you’re extending your marketing efforts in different social media platforms, it is also important to interpret your followers’ engagement by paying close attention to the data being generated from social analytics (Facebook and Twitter). Just by looking at the statistics and insights given to you by these analytic tools, you can conclude which content drives the most engagements and shares. You can also conclude what kind of content excites your fan base. Moreover, you can also tell if your followers respond well with hi-res photos, videos and infographics.
Evaluating every detail of your online campaign is imperative as it will help your brand/business thrive in the dynamic and competitive world of internet marketing. Replicating what works and making improvements to your under-performing campaigns will save you a lot of time and energy while meeting your business goals and needs. Don’t worry about the costs of these basic tools, they are FREE!