Google recently rolled out of “Google My Business” — a “master dashboard” for Google Plus, Google Maps and Google Search and has left plenty of small businesses confused. Gone are Google Places and the recent Google change from the 7 pack listings on Maps to the new 3 pack.
These new updates and changes allows a business to have a central hub to view, customize and edit your Google+ Brand page and your Google Places Business pages. The manager or account owner also earns a privilege to upload more photos (instore, images outside your store and among their newest feature – the collections tab which can be found on your Google+’s tab).
The ability to write long business descriptions are now allowed. Savvy internet marketers can leverage this by adding the business’ products, services and few more keywords. Moreover, hyperlinks are also allowed which gives a business a high-quality backlink.
Google is the most used search engine worldwide. So naturally, business owners can benefit from a Google My Business program. All these programs can be leveraged through the dashboard of Google My Business.
One of the most important elements in the search results for a local business is the Google Map listing. A number of different factors will impact your map ranking:
Sounds like a lot to keep up with, doesn’t it? We can help! Give us a call and we can help you claim and optimize your Google My Business profile.
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
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