Mobile Mark wanted to generate interest among existing customers and prospects in their database for the SMW Series, a modular antenna design that allows 2, 3, or 4 different antennas to be combined in 1 antenna housing. They also wanted to generate entirely new leads.
A printed application brochure was developed to explain the features and benefits of the product, explain model numbers and the many combinations possible, and give application examples so that their customers can envision the antenna in their setting. It was the electronic use of the brochure in conjunction with other electronic material that helped Mobile Mark truly increase the number of people who became familiar with this product. Here are the details of the solution:
The website was launched in May 2009 and below are some of the results achieved:
We have heard nothing but positive comments about the new website. Visitors are drawn in from the first page and find it easy to move around the website. We are grateful for the advice and assistance we received from WSI. WSI guided us through web design, page creation, database maintenance, and search engine optimization. It is one thing to have a website and another to have an effective website. It was an eye-opener to realize all the factors that go into building an effective website.”Eleanor Sylvan, Vice President Marketing, Mobile Mark, Inc.