WSI, the world’s largest digital marketing company, recently partnered with Mikrofax Procurement Software, a leading developer of eProcurement software solutions. Their procurement software solutions aim to improve the corporate workflow and provide organizations with an unprecedented level of financial control over operations.
WSI was brought in to help Mikrofax build greater visibility through content marketing and search engine optimization.
The goal for this project is to help Mikrofax acquire more qualified leads by targeting the appropriate keywords and delivering great content. Here are a few examples of the areas that we are targeting:
- Procurement Software Solution – eBuyerAssist is the platform that Mikrofax has developed to help large and medium sized organizations better manage their procurement process from requisition to payment.
- eProcurement – A term used by IT departments looking to find a SaaS solution to help automate their internal procurement process. The IT department often plays a critical role in evaluating and selection of new software.
- Purchase Order Software – Managing purchase orders from requisition, to approval, and through out the entire transaction process is greatly simplified by leveraging the right software platform.
- Request for Quotations – RFQ – This module simplifies the RFQ process and is used to find out what potential vendors are charging for what they need. or simply to prepare routine documentation. It greatly helps procurement/purchasing departments acquire the products or services at the best price.
The content marketing plan includes new content related to highly relevant keywords that is scheduled to be published on a monthly basis. It also encompasses a rework of the current product (modules) and services descriptions. The content is then syndicated leveraging social media including Google+, LinkedIn, Facebook, and Twitter.
WSI is also responsible for building high quality links and citations to help Mikrofax improve their page rank and authority. To help with this effort we are leveraging Yext and the WSI syndication network.
Microfax employs software professionals who know how to develop solutions at the enterprise level. Founded in 1988, it was built on a background in purchasing systems and now provides packaged and custom-built applications based on the eBuyerAssist procurement software. The company has served a long list of companies and institutions in the private and public sector.