LinkedIn is a business-oriented, social networking website for professionals around the world. During its early days, LinkedIn tried its best to make their users spend more time within the site. Many of its users, only took the time to update their profiles and resumes when there were career changes – whether they lost their job or got promoted.
Over the years, LinkedIn tried hard to stay in the league with social media giants like Facebook and Twitter.
They’ve introduced a lot of changes and new platforms to promote engagement vs. being seen as just a resume depository. One change included introducing Corporate leaders, Entrepreneurs and VIP leaders through their influencer program. Users in many industries and positions are now allowed to share their thoughts in groups and through the long post or blog program. If you are not using LinkedIn for your personal career and business, now is the best time to do so.
LinkedIn has so much more in store for its users. With its growing number of users and the number of successes in terms of careers and job hunting, people are now drawn to use this social media network more often – not only for work, but also for personal education and interest.
LinkedIn is particularly useful for B2B businesses and many of these businesses are leveraging the technology to provide insight and value to their buyers. It helps the buyer through their buying journey, as they conduct due diligence online. WSI offers a Social Selling Mastery Class certification course that allows businesses to leverage the power of social media, particularly LinkedIn, in your lead generation and prospecting process. Through this course, you will learn to create a buyer centric social media profiles, map your buyer personas, campaign and connect with buyers and develop a daily routine utilizing simple tools for sharing and listening.
Does this sound like something you could use for yourself or your business? If so, don’t hesitate to join in! Let’s connect and let me show you how it works. See you on the other side!