A landing page is more likely to send people to your site than a digital ad because today, people search for specific things that they are looking for on search engines. When the search engine results page (SERP) displays the relevant pages, they choose the one that most interests them. To convert those visitors into customers, you need an interesting and effective landing page for the subjects about which they are searching; effective landing pages require optimization.
As in every other aspect of your campaign, you need to start with creating a buyer persona. With this persona in place, you can concentrate on ways to reach that audience. With your buyers’ challenges, interests and searching habits in mind, you will have the starting point of your SEO efforts, including creation of landing pages and proper landing page optimization. If you are appealing to a variety of personas, you may need to consider multiple landing pages geared to each one’s needs.
Decide what you want your landing page to accomplish. You may wish to simply capture the data about who your audience is, which can be achieved by offering something of value to the visitor, like an ebook or whitepaper, in exchange for signing in. However, this technique can accomplish more than just collecting data. An effective thank you page (secondary landing page) can offer further interaction, such as a free demo or other resources.
Some simple elements of successful landing page optimization are
The last step for every campaign should be testing. Find ways to measure the effectiveness of your landing page optimization techniques. Perform split testing of specific elements and once you have the results, use the information to improve subsequent campaign efforts.
Our SEO specialists have years of experience in creating effective websites and SEO Strategies. To learn more about how landing page optimization can turn visitors into customers, call 610-650-0227 today!
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
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