How To Generate Leads With PPC

June 27, 2013 Digital Marketing

Join WSI digital marketing expert Ben Smith in this 60-minute webinar and learn how to generate more qualified leads for your business using pay-per-click advertising. If you’re already leveraging pay-per-click in your business discover the techniques that can help boost the conversion rates of your campaigns.

This webinar is a must attend for any business professional who is looking to generate more qualified leads for their business or who needs tips on how to optimize the performance of their current pay-per-click campaigns.

Key Takeaways From The Webinar Include:

How to determine what keywords to rank for and bid on
Understanding the difference between short tail and long tail keywords
How to laser target your keywords to specific audiences
Why your keywords, ad text and landing pages need to work in harmony
Using measurement reports to tweak campaign performance
Overview of Google’s Enhanced Campaign feature to better manage campaigns in today’s multi-device environment

Complete the short form below and you’ll have immediate access to our How to Generate More Qualified Leads Using Pay-Per-Click Advertising webinar!