Treat PPC and SEO as Parts of an Overall Strategy
One mistake businesses can make when working on their digital marketing strategies is treating SEO and PPC as separate entities, completely different approaches. The truth is that you can use SEO and PPC together to create a better user experience for your customers and help you meet your goals.
SEO is a long-term strategy that helps you establish authority through the website content that addresses your customers’ needs. The better your content is, the higher your web pages rank on search engine results pages (SERP). On the other hand, PPC is more immediate and can help you gain traction quickly so you can start generating leads immediately. So while each method has different goals, businesses should use both in conjunction.
Retarget Previous Website Visitors
As you can imagine, many factors are at play regarding the effectiveness of different types of marketing. However, the reality is that most advertising works and sometimes works exceptionally well. For example, retargeting ads are more effective than search engine ads, display ads, and email marketing by a wide margin.
The reason for this has to do with brand awareness. When someone sees and clicks for the first time to your website, that person may be unfamiliar with your company or your products or services. Retargeting is an excellent way to address this issue. With retargeting, you can repeatedly show your brand and ads to people who visited your website. That way, you reinforce brand awareness and help them get familiar with your company, making their purchasing decision more likely in the future.
