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Gaining Competitive Advantage with Content Marketing

Chances are, you know all about content marketing. You may have even heard of content shock, too. And so, which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new written to be at all worthwhile?

For brands and businesses, the answer, is a little bit of both. Articles are, and always will be, the lifeblood of digital marketing. Whether blogs, articles or videos, content plays an integral role in a digital reputation. And make no mistake: brands need to be active in the digital space to achieve success in 2016 and beyond.

But it’s also true that the digital realm is overrun with content. The conundrum is that the more content there is, the harder it is to find something valuable and relevant. It’s no surprise brands get confused about the best way to approach content marketing!

To help you on your journey, we created on infographic with some useful stats and trends that highlights on How to Gain a Content Marketing Edge:

It’s part of the infographic, but it deserves to be repeated: if you want to gain an advantage – in anything – the key is to go where others won’t! So Godspeed my digital marketing friends, and good luck on your journey to where no content marketers have gone before!