Website and Conversion Architecture

How a Website Design Company Turns Your Website into a Top Salesperson

Is your website a good employee? Your company’s website should and could be your top salesperson: attracting traffic, engaging with and converting your visitors, and overall being a high-performing marketing tool for your business. If you find that your website could perform better, primarily if you operate a mid-size company, you need a website design company.

Although your website might be visually exciting and contain useful content, the key is to make sure that your website design converts visitors, rather than simply tell them who you are.

Hand with conversion rate line graph | website design company | VIEWS Digital Marketing

The Goal of a Website is to Convert Visitors to Customers

While your website is useful for giving you an online presence and providing your customers helpful information and content, the goal of your business’s site should be to convert the numerous visitors into customers. People leave websites extremely fast for many reasons: poor design, lack of content, long loading times, and more. Therefore, if you want to improve your lead generation and conversion rates, your site needs to create an engaging user experience to guide users to the content they are looking for, to what they want to purchase, and finally to convert.

Strong website development provides opportunities for your users to gain useful information, understand what your business has to offer, build a relationship with your company, and follow the buyer’s journey to a decision – without a hitch. Our website design company will help you develop landing pages that are laser-focused, compelling, and that motivate readers to take action.

What Makes a High-Converting Website?

Man with marker outlining web design | website design company | VIEWS Digital Marketing

The various components of high-converting websites span across multiple website design and development areas. Online, you typically only have one chance to make a good impression, so a high-converting website starts with an attractive, engaging design. Your content should also clearly communicate to users the benefits of doing business with you while keeping the experience enjoyable and straightforward for the end-client. Your website should also adapt to and perform well on various platforms and technologies, especially mobile devices.

Good Web Design Considers the User Behaviors

Good web design involves a lot more than just making the pages aesthetically and visually attractive; function is also crucial. When a new visitor clicks on the search results and goes to your website, visitors should see right away on your homepage or landing page why they should do business with you. It would be best to make your case clear because you have roughly 0-8 seconds to make a compelling impression. After 8 seconds, the majority of visitors leave. Also, approximately 96% of visitors that come to your website are not ready to buy. Compelling content that complements your design and addresses your visitors’ pain points will keep them on your website longer as well as make them more likely to buy from you.

In addition to making a great first impression, here are a few other factors a website design company will focus on to ensure the rest of the user experience is smooth and engaging.

Clear Call-to-Action: A call-to-action should be clear and consistent through your website, keep things simple, and not overwhelm your users with too many choices. Using enticing offers and engaging language is also vital.
Short Forms: The more information users have to supply, the less likely they will be to fill out the forms. Show that you respect your visitors’ time by keeping forms short and straightforward.
A/B Testing: To figure out exactly how you can improve your conversions, you will need A/B testing. By showing different variants of the same content to your audience segments, you can more accurately know what resonates with your users and how to create better converting landing pages, buttons, emails, and more.

Designing For Mobile

More and more people are searching for businesses on mobile devices, so designing your website to provide an excellent mobile experience is vital. A responsive web design (the ability of webpages to render on various devices or screen sizes) ensures a more positive user experience for your mobile visitors. Accelerated mobile pages (AMP) are an open-source initiative designed to optimize mobile pages to load faster, which is essential since, according to a study in 2018 by Google, 53% of mobile users leave a site that takes longer than 3 seconds to load. Both of these tactics prioritize mobile users’ experience and make your website more user friendly. As a result, they lead to more of those mobile users converting into customers.

Man in suit holding mobile phone | website design company | VIEWS Digital Marketing

Get Conversion Tools For Your Website

What Your Website Might Be Missing

A significant reason why you may be unsatisfied with your conversions is that your website might be missing key factors that help with conversion. Below are a few tools that can help guide the user through your website:

User Reviews and Social Proof
Calls-to-Action
Chatbots
Tracking Tools
Lead Magnets

Many of these tools, even if present on your site, could use improvement, such as your calls-to-action or lead magnets. You can add value to your web pages with a chatbot or tracking tools. Either way, these tools represent areas for improvement, methods that can enhance the user experience and increase conversions.

Why VIEWS Digital Marketing Is a Top Website Design Company

Laptop on table next to notebook and phone, with WordPress website open | website design company | VIEWS Digital Marketing

Our digital marketing consultants are authorities on website and conversion architecture. We have a track record of success regarding designing and optimizing our clients’ websites for conversion, with various awards won over the years for web development and design projects and great results you can see in our case studies. We stay on top of ever-changing technology and SEO trends, scaling to your business with a comprehensive, adaptive strategy that will match your business’s growth, whether that is a B2B digital marketing strategy or one for home services and more. Part of creating an effective, high-converting web design is to tailor our web design services to your business, using all of the data available to us to create an appealing, engaging site for your target audience.

A Good Website Design That Converts Is Just the Beginning

A strong web presence is so much more than simply having a website. Effective website solutions are built with specific and measurable goals in mind, according to your business plan. As website design trends change and Google releases new algorithm updates, a good website design company stays on top of changing technology and trends to keep your target audience on your site longer and engage with you more often.

Our website solutions and digital marketing services cover frontline tactics such as landing page optimization and content marketing and integration with search engine optimization and pay-per-click strategies, link building, and directory submissions.

Website Solutions Tailored To Your Business

Our digital marketing consultants will closely work with you to define the right approach for your website so that you hit your target head-on. That might include a complete website revamp or the integration of social media marketing or expanding your site’s features and functionalities to enhance the user experience. Our website design company has years of experience in all aspects of online development, search engine optimization (SEO), and marketing, and we will help you choose the best marketing strategy for your business.

To achieve meaningful online results for your business, a comprehensive site solution is critical for you to:

Meet the expectations of current customers
Attract and impress new web visitors
Enhance user experience on your digital properties
Establish your company as a forward-thinking industry leader
Operate on the cutting-edge of digital technology
Increase customer loyalty and brand advocacy
Improve web conversion rate and increase sales

Let VIEWS Create an Optimized Website for You That Converts

Depending on your budget, branding, and digital marketing strategy, our professional digital marketing team will work with you to explore opportunities that maintain your brand identity, enhance your web presence, and convert more of your visitors into customers. We are experienced in many areas of digital marketing, such as digital advertising, SEO, and more. Contact VIEWS Digital Marketing today to learn how we can help!