The benefits of paid search advertising are numerous and compelling. Paid search advertising generally refers to PPC ads or pay per click advertising on search engines. Through this program, companies participate in an auction for specific search terms in geographic areas.
What is Paid Search Advertising?
Paid search advertising is digital advertising where advertisers bid in online auctions for the top spots on search engine results pages. This type of advertising include Google Ads; the higher the bid and the ad relevance to the particular search, the better chance the ad will be shown to a searcher.
These ads are highly effective: 41% of those searching for a specific term will click on an ad when presented with these results. One of the best things about paid search advertising, especially compared to traditional advertising such as magazines, radio, TV, and billboards are two-fold. First, the people who see the ads are already interested in your product and second, the results of these ads can be measured and tracked.
Paid search is the fastest way to be found on search engine results pages for chosen terms (search queries). And businesses can choose to utilize many platforms, such as Google Ads (formerly Google Adwords) Bing Ads, and more.
The benefits of paid search campaigns for small businesses are greater than even those for larger companies. With paid advertising, small companies can compete with larger ones and level the playing field. PPC can have a major impact on a business’ online presence overall.
Benefits of paid search advertising include:
VIEWS Paid Digital Advertising Strategies Will Propel Your Business to the Next Level
A paid search advertising agency like VIEWS can help you propel your business to the next level. We will work with you to discover your company's specific goals, then determine the right balance of our available tools according to your needs and budget. Contact VIEWS Digital Marketing today to learn more about the benefits of paid search advertising strategies.