Digital Advertising’s Impact on Traditional Advertising
Many business owners are implementing traditional types of advertising to get their marketing messages out and find qualified prospects. These types of traditional advertising include sending out post card mailers, advertising on highway billboards, sending out monthly paper newsletters, posting ads in local paper directories, chamber of commerce newsletter, and local newspapers.
However, users are now addicted to researching and googling company names, phone numbers, street addresses. Once they see the traditional advertising, they get on line and start googling for information about the company and its services/products. To have your company name and contact information to be found by searchers then you need to optimize your web properties for these identity and contact keyword phrases.
So business owners need to integrate their traditional advertising and digital advertising strategies to get the most effective results from their traditional advertising campaigns.