Benefits of Retargeting in Advertising
One, two or three visits to your website may not be enough to make your visitors remember your brand. Or perhaps a prospect, who may have visited your website countless of times, still scours the web to compare products from your competitors and may still not be convinced to buy your product. That’s when retargeting enters the advertising scene.
Many businesses leverage the power and advantages of retargeting in online advertising as a means to boost their marketing efforts. How does this marketing technique work? Well, you yourself might have experienced being targeted as a potential customer under a remarketing campaign even at least once.
If you’ve seen recurrent ads showing on your screen, following your online activity, that’s what you call remarketing. This marketing campaign generally targets potential customers that have visited a website, contributed to a site’s bounce rate and have failed to contribute to a business’ sales.
- It increases and promotes brand awareness
- The ad campaign only targets those who have visited or have engaged your website (parameters could be set depending on your campaign)
- Your ads can be set to trigger on to targeted prospects based on their demographics, geography or their interest on a particular subject matter based on the websites they’ve visited
- Lastly, remarketing helps increase conversions or even recurrent sales!