One, two or three visits to your website may not be enough to make your visitors remember your brand. Or perhaps a prospect, who may have visited your website countless of times, still scours the web to compare products from your competitors and may still not be convinced to buy your product. That’s when retargeting enters the advertising scene.
Many businesses leverage the power and advantages of retargeting in online advertising as a means to boost their marketing efforts. How does this marketing technique work? Well, you yourself might have experienced being targeted as a potential customer under a remarketing campaign even at least once.
If you’ve seen recurrent ads showing on your screen, following your online activity, that’s what you call remarketing. This marketing campaign generally targets potential customers that have visited a website, contributed to a site’s bounce rate and have failed to contribute to a business’ sales.
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
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