VIEWS Digital Marketing Blog

#1 Money Waster: Squandering Your Offline Resources This means that you are not using your promotional dollars strategically.  One of the best ways to grow a social network is to funnel people from existing sources.  Don’t waste your hard ea…

I was fortunate to speak at the Nashville CABLE B2B meeting last week about Digital Strategies and Trends. My top 5 were: Social Shopping Reputation Management Google Properties Integration and Google+ for Business Machine to Machine MOBILE So we …

A business blog today is much more than an online journal for companies to share news and views. Yes, it’s true that blogs can transform your business but more than that, an effective blog can change the way your customers, employees and associate…

Buyers are calling the shots today and ‘word of mouth’ reviews matter. A negative review on Facebook, Twitter or YouTube can cost your company customers. More and more buying decisions today are based on online reviews. Your existing customers are…

I have fallen in Love again for the first time in too many years to count. Pinterest is the object of my affection and you can see why on this webinar that I did for my friends and colleagues. Kind of a slow start but then it kicks up some fun. Le…

We knew it would happen and now Google will begin integrating your world into your search options. With a Google+ profile you will be able to see what the people and places in your world think and do. Google calls this access to “your web.” So ins…

Mobile internet usage is set to overtake desktop Internet usage by 2014, but more importantly, the way people use their mobile devices is very different. This represents both a huge threat and huge opportunity for Internet marketers and companies …

While it is true that QR codes are not always used properly, like when you scan one and are redirected to a non-mobile-formatted web page, and there are many that are used inappropriately. This is a missed opportunity not a condemnation of the cap…

An Article today in the great magazine Fast Company considers the Tech wars of the Big 4 in the internet space – Amazon, Apple, Facebook and Google.  There is a lot of strategic positioning and vision shared in the article but there is also …

Will your online store ever replace brick and mortar? Probably not but it depends on what you sell and what consumers need to know. Digital Technology has made price comparisons so simple that you can find the best price anywhere from your living …

It is the Yellow Pages renewal time right now. It’s that time ONCE a YEAR when we get to revise and sign an iron clad contract for an advertising program with the PHONE company. Did you get that ONCE a YEAR, IRON CLAD CONTRACT and PHONE company. S…

There is no question that our buying habits have changed over the past few years. We no longer even want a Yellow Pages book, we search online until we find what we want and we can use the internet for the valued Word of Mouth referral. Buying cou…