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Email Marketing – Why List Building and Email Marketing is Important
Email marketing is not obsolete in spite of the continuously rising use of social media. Businesses benefit when both campaigns are implemented hand-in-hand. If used successfully, increased website traffic is expected, prospects are likely to visi…
What Should A Company Aim to Achieve With Social Media?
A business or company can achieve a large return on investment when utilizing social media platforms effectively. The more exposure you gain for your business helps raise awareness of your product and/or services and the more people see what you h…
Unfolding the Scroll: Analyzing Scrolling Behaviors on Web Pages
Recently, web usability consultant Jakob Nielsen conducted a study on how scrolling web pages affect attention spans of Internet users. He stressed the importance of keeping your most relevant and vital information within a page’s initially …
How Has Social Media Evolved Over the Last 10 Years?
In the beginning, social media acted as one-way communication; an individual had a profile page that they could make their “own” and have others view, but offered no way for people to publicly converse. Consider, for example, Myspace, a network/we…
Content Repurposing – Ideas and Tricks to Repurpose Content
We have to admit that creating great content takes a truckload of time because of the intensive research and creative writing you’re going to put into it. But content’s success can be measured overtime (backed by a strategic marketing campai…
Native Mobile App vs Responsive Website – What Every Business Owner Should Know
People are adapting to the world’s technological advancements and reaching out to them has been a struggle lately, especially for those small to medium-sized business owners. It is imperative for entrepreneurs to keep up with the latest trends for…