More and more businesses understand the importance and the requirement of having their business online. Being well represented online is a necessary part of becoming successful in most industries. Technology and online options are moving at such a rapid pace, if you haven’t built up your presence, now is the time to get started!
No matter how small or big or what industry you belong to, having these vital components can help your business be found by anyone, anywhere and at any given time. This is how you can have your business operational around the clock with a virtual showroom open 24 hours a day, 7 days a week! Surprisingly, having a web presence carries no major cons.
There are endless possibilities for having a website and a social presence on the web. Nothing is impossible so, the sky’s the limit! Most successful business owners have said farewell to the old, traditional offline marketing and embraced the online marketing world in a digital world where people tend to search online to find just about anything with ease as opposed to using a directory or perhaps a newspaper which takes a lot of time and extra effort. It’s somehow official… Gone are those days where people use yellow pages, to search for a product or service.
Let’s look at a few ways to get started or to boost your already launched business to attract more hits, shares, and customers.
All Roads Lead to Your Site
Ever heard the phrase “all roads lead to Rome”? This phrase stemmed from the ancient roads that were designed to lead to the then capital of the Roman Empire. In this case, have all “roads” or web pages, lead back to your own website. There are many ways to implement this practice. Your website is the main “storefront” and all other platforms should guide the user to your own site.
Optimization in marketing terms is the process of getting your website to the top of the search engines. With so many sites competing for those top spots, how can your site stand out from the rest? Writing content with keywords is not enough anymore. Developing your brand and story on many platforms, strong content, SEO, along with Schema markup and a more visual element such as adding video and high-quality images are ways to increase your website’s performance.
Schema markup is a new add-on for SEO. It is code that tells users what your data means. Another related term you may have already heard is “rich snippets” which are word snippets with more detailed data than just a keyword, adding images, reviews, and extra data to a person’s search. Those sites that use rich snippets and Schema markup will now start to rank higher than those that don’t. This is an area that not many businesses are taking advantage of yet, so get started now and watch your site go to the top of the search rankings with a few adjustments.
Cutting Edge Examples
The latest trend of optimization is Voice Search Optimization, a growing method used in place of text search with the prevalence of mobile devices, smartphones, and voice-activated home assistants. Voice search optimization means that your site is easily able to give data to customers who may be searching in the form of a frequently asked question instead of a keyword or phrase. Use a more conversational format to both blogs and information on your site, add a “frequently asked questions” area, and make sure to use the phrase “near me” which also allows for more activity from your page.
Mobile devices are commonly referred to as “third screen”. In the world of technology. “fourth screen” is the rise of voice-activated gadgets and Internet of Things (IoT) which are making our lives more and more technology-dependent. The idea that the Internet and connectivity is a part of everyday life, and that we can have any product or service at our doorstep, is the IOT. One of the most cutting-edge examples of this is the development of driverless cars. Sit back, tell the car where you want to go, what kind of music you’d like to listen to, how to avoid a traffic jam, find the nearest gas station, and more.
Online presence is no longer a luxury for companies, instead, it is a necessity for any business, big or small, to flourish and thrive in the technological IoT world. Ideas, concepts, services, and information can all be found at the drop of a hat. Revitalize your site, add more engaging content, and continue to reach your core audience with the many types of optimization.
Build a website with a strong online presence that also drives traffic, leads and sales. Get your free downloadable guide today!