Generating high quality leads will have a direct impact on your marketing budget. There are four major online marketing techniques that will help you improve your return on investment or ROI. A WSI Philadelphia SEO Expert explains how to capture targeted leads and turn them into loyal customers with the following four techniques.
1. Pay Per Click and AdWords Advertising – Pay Per Click advertising is a great way to target customers. It allows you to select the specific search words and phrases that will generate your advertisement. Using Google AdWords ensures that you can display your advertisements on the most relevant websites that are used by your target audience.
2. Focus In With Micro Targeting – Micro-targeting is a marketing strategy, which uses consumer data and demographics. By collecting and analyzing data on consumers’ behaviors and tastes, you can then shape your message to reach different audiences. For example, advertising on social media networks means you can position advertisements according to a specific audiences’ age, sex, interests and more. When you understand characteristics of your target audience, selling to them becomes easier because you can appeal to each demographics unique qualities and interests.
3. Boost Display Advertisements Using Retargeting – This takes micro targeting even farther. You can retarget individuals based on your previous interactions. For example, if they have visited your website in the past, you can then have your advertisements displayed on other websites that they visit. This will increase their chances of returning to your site.
4. Zoom in With Location Targeting – Targeting can happen at a local level, by using specially designed advertisements for searchers located in different regions. You may even want to target a radius around a specific location. Different messages should be used to communicate to groups of people in different areas. For instance, geography can have a great impact on the clothing line that you sell. You will want to target different geographical areas based on weather temperatures.
These four online marketing strategies will help increase the ROI, or return on investment, that you make with online advertising. WSI We Simplify the Internet Philadelphia recommends using these strategies to achieve a greater number of potential leads and business, which increases the likelihood of gaining customers as well.