Email marketing should be a fundamental component of your digital marketing strategy, as it continues to be one of the most effective ways for a business to connect with
The following five steps highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales:
The foundation of a successful email marketing plan is to better understand your customer by developing buyer personas. Then, by using these personas, you can tailor your emails by the appropriate groups and segment your email list accordingly.
Personalize your email messages with the right greetings, or offer recognition of the recipient’s anniversary or birthday. Further customize your email offers by referring to customers’ purchase history or other company interactions.
Automated customer initiated email sequences can provide a non-intrusive flow of information to your visitors as they progress through the sales cycle, allowing you to address their needs at the exact right time.
Make continual improvements to your email marketing strategy by trying variations of your subject lines or different design layouts, to better understand what will get your message opened and actioned.
Over 50% of emails are now opened on mobile, meaning that a large portion of your customers will likely read your emails from a mobile device. Making your content responsive with a clear design, easy to read fonts, and strong calls to action is crucial.
Be prepared to further advance your email marketing strategy by regularly reviewing your progress and incorporating best practice email methodologies that will enable you to build stronger customer relations, nurture leads, and increase your sales! Get in touch with a WSI Philadelphia digital marketing consultant to review the effectiveness of your email marketing strategy today!
VIEWS Digital Marketing Agency works with businesses and organizations to build brand loyalty, engage with customers and increase sales. We develop a digital marketing strategy and implement a customized mix of tactics such as Inbound Marketing Automation, Search Engine Optimization, Social Media, Paid Advertising, Content Creation, Conversion Optimization, and Mobile Marketing to generate and nurture leads. Call today to get a VIEW of your future!
Phone: 610-650-0227
Email: [email protected]
Charlotte, NC Office
Indian Trail, NC 28079
Nashville, TN Office
5721 Hearthstone Lane
Brentwood, TN 37027
Philadelphia, PA Office
50 Casselberry Drive,
Norristown, PA 19403
Sussex County, DE Office
Rehoboth Beach, DE 19971
© 2023 VIEWS Digital Marketing Agency. All rights reserved. We are an independently owned and operated WSI IM franchised business.