3 Digital Marketing Tactics to Consider in 2024
As a business owner, keeping up with the latest trends and strategies in marketing your company can be challenging, especially as technology continues to evolve rapidly. Our mission as a digital marketing agency is to keep companies in the loop and assist them in planning and implementing new strategies. Three examples of such digital marketing tactics to consider in 2024 are short-form video marketing, interactive content, and artificial intelligence (AI).
Incorporating these growing tactics into your business operations can improve your chances of meaningful and measurable growth in your enterprise.
1. Short-Form Video Marketing
Short-form video marketing has emerged as a highly effective digital marketing tactic poised to continue growing in 2024. According to a November 2022 study by Wyzowl:
96% of respondents have watched an explainer video to learn about products or services.
89% of respondents say watching a video has convinced them to buy a product or service.
79% of respondents say watching a video has convinced them to buy a software or app.
51% of respondents are likelier to share videos with their friends than any other type of content.
Social media platforms like TikTok, Instagram, YouTube, and Facebook embrace and push this format. So, with positive customer reception and various platforms encouraging people to make and watch short-form videos, businesses have a powerful tool to engage and captivate their audiences.
These videos are designed to be easily consumable, allowing users to absorb the content and take away the key messages quickly. People are scrolling through their social feeds rapidly, consuming an overwhelming amount of web content. As a result, businesses need to grab the user’s attention quickly, and short-form videos are the ideal solution. By quickly capturing the user’s attention, companies can convey their message more effectively, ultimately increasing brand awareness.
In addition to increasing brand awareness, short-form videos can promote specific products or services, highlight customer testimonials, or showcase behind-the-scenes footage.
Platforms like TikTok and Instagram have also developed features encouraging user-generated content, creating a sense of authenticity and relatability that businesses can tap into by leveraging short-form videos, enabling customers to become advocates for their brand.
2. Interactive Content
Interactive content is a powerful tool that businesses can incorporate into their digital marketing strategies to enhance engagement with their target audience. This content aims to increase engagement by encouraging leads and customers to participate and interact with the brand while, at the same time, providing valuable insights into customer preferences and behaviors.
By engaging users in a two-way dialogue, businesses can build stronger relationships with their audience, gather valuable data, and better understand their customers’ preferences and behaviors.
Moreover, interactive content has proven an effective way to enhance engagement and drive business results across various industries. It enables brands to deliver more targeted and relevant content to their audience, increasing the likelihood of conversion and loyalty.
Below are a few types of interactive content companies can use in their digital marketing efforts:
Calculators and Other Tools
Providing users with interactive calculators or other tools related to their industry or specific needs can add value and encourage engagement. This interactive content allows users to input their data and receive tailored results or recommendations, making them feel more involved in decision-making. An example is Shopify, which uses interactive product configurators to help customers create custom products.
Quizzes and Polls
Quizzes and polls are practical, interactive content formats for engaging and entertaining users. This type of content can gather feedback, promote product knowledge, or offer personalized recommendations based on user responses. BuzzFeed uses quizzes and personality tests on many topics to engage its audience.
Email and Ad Personalization
Integrating interactive elements into email marketing campaigns and ads can significantly enhance engagement. Including interactive features like polls, event RSVPs, and interactive images can help get your subscribers to click through to your content.
By providing an engaging and participatory experience for the user, interactive content can supplement more static content and increase the overall effectiveness of your message.
3. Artificial Intelligence
Artificial Intelligence (AI) has exploded in use and interest in the past few years and play a crucial role in digital marketing tactics in 2024. With the ability to analyze vast amounts of data in a short amount of time, AI has the potential to revolutionize the way businesses engage with their target audience.
An important note about AI is that the technology can be used in nearly every marketing effort or campaign a company does. While short-form video and interactive content are more specific tactics used in particular ways or platforms, AI is a broad, general-purpose technology.
Here are some ways AI is used to enhance digital marketing efforts:
Customer support and answering questions via chatbots
Personalized marketing messages and recommendations
Automated social media posting, email marketing, and ad campaign management
Data and trend analysis for web traffic, keyword rankings, email open and click rates, and more
Creative content generation, such as blog posts, ad copy, and social media posts
One example of AI in action is Spotify. Spotify uses AI to personalize music recommendations based on how users add certain groups of artists to playlists, sonic analysis of songs, and even how songs are described in articles. One result of this AI is Spotify’s “Discover Weekly” playlist, which recommends new music users will likely enjoy based on these factors.
An important note to remember when considering using AI in your marketing is how AI can automate and simplify your processes and operations. The key is to use AI in a way that allows you to focus on other aspects of your business while still allowing the technology to handle tasks that could otherwise be time-consuming or tedious.
Contact VIEWS Digital Marketing to Plan Your Digital Marketing Strategy
What are your plans to implement these new digital marketing tactics in 2024? Contact VIEWS today. We can help you plan and execute your digital marketing strategy. Our team of experts will create a customized plan to help you reach your target audience, build brand awareness, and generate leads.