VIEWS Digital Marketing Blog

VIEWS Digital Marketing Consultant Mary Stewart recently interviewed Tennessee Business Brokers’ Managing Director Karen Schorkopf. Karen is based in Tennessee and works with business owners who are looking to sell their businesses and with indivi…

Why Online Reviews Are Important One of the most significant changes the Internet has made to consumer behavior is how many look for online reviews before buying products or services. In 2020, roughly 87% of customers read online reviews of local …

How to Create Your Social Media Marketing Plan To succeed as a business in 2021, you are going to need a social media marketing plan. A social media marketing plan outlines the steps to take, the actions needed and the goals of your social media a…

5 Factors to Create an Effective Ecommerce Strategy During 2020, Ecommerce sales reached an all-time high of 16.4% of total global retail sales, according to eMarketer. The technology surrounding online selling and shopping has also advanced over …

VIEWS Digital Marketing Shares Favorite Holiday Traditions As the year draws closer to the end, everyone at VIEWS is looking forward to our favorite holiday traditions. Many team members share similar traditions: coming together with friends and f…

The state of paid online advertising has changed significantly over the past few years. Social media advertising has exploded in use, programmatic advertising is quickly becoming an increasingly popular way to make use of ad space, and Google Ads …

In this age of digital marketing, many question the best use of resources to reach prospective customers. Expanding your reach with digital advertising is the obvious choice, but even within that broad category many choices exist: PayPerClick (PPC…

Find out why a well-maintained website is required for your business. Here are six ways to make over your website to generate and convert more leads.

Local businesses can leverage the usage of a vital business directory, Google My Business (GMB) for free. A digital marketing agency or internet marketer knows the importance of local business exposure in one of the most used search engines. Hence…

In this age of Snapchat, Instagram, and too many social media platforms to name, is email too old-school to contribute to your company’s success? A few years ago, headlines heralded the death of email; now, studies indicate that email is both back…

The primary goal for your online marketing is to generate more leads, specifically, leads that convert into paying customers. Philadelphia-based VIEWS Digital Marketing consultants maintain that a good marketing automation solution can multiply yo…

The WSI VIEWS Digital Marketing team knows that these are unprecedented times. Our team has been brainstorming a mix of digital marketing strategies and tools available to help your business during the social distancing phase and beyond. Some of t…