VIEWS Digital Marketing Blog

Cybersecurity threats are related to the digital world – the world of computers and computer networks. It is a threat that attempts to steal, change, expose, destroy, disable, gain unauthorized access to or make unauthorized use of Personal c…

Millennials, or the ‘digital generation’ are considered to be one of the largest and most difficult consumers to market to. Born between 1980 and 2000, they are tech savvy, it is very tricky to appeal to them, as they are always in search of somet…

Digital marketing in Nashville has seen a boost in recent years as Nashville has become a hub of major businesses in the USA. If you are a business owner and are considering handling the digital marketing piece yourself, think again. Perks of Work…

Have you wondered why Your Customers Want to Chat and How it Can Change Your Business? The internet is a whirlwind of information.  Your prospects and customers are surfing for information online but have short attention spans. Their buying i…

Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube fir…

In the wake of recent data security stories like the Cambridge Analytics scandal, the Panera Bread data leak and the My Fitness Pal data leak, consumers’ confidence in businesses’ abilities to keep their data safe is eroding. Helping protect consu…

Advances in web technologies have opened up new vistas for content developers. One underutilized opportunity that is poised for explosive growth is interactive content. What differentiates interactive content from the rest of the static content on…

Programmatic Advertising uses artificial intelligence to find the “best match” for publishing display ads. It is a highly efficient and effective form of reaching your target market.  Recent advances in programmatic mean that in additi…

Is your business struggling to find new leads, stay in touch with interested prospects or keep up with your client base?  You are not alone.  Managing a business today is hard enough but now, thanks to user behavior analytics, improved technology …

If you’re a business owner, you instinctively know who your company’s buyer personas are. The question is, how well do you market to them? Marketing personas or buyer personas are a representation of your target market. From a marketer’s perspecti…

Website Data and Stat Reports are valuable and provide a strategic guide for businesses, if you know how to read and interpret them. If you’re still unsure on how to measure your marketing campaign’s effectiveness, we have compiled a list of the d…