VIEWS Digital Marketing Blog

Advances in web technologies have opened up new vistas for content developers. One underutilized opportunity that is poised for explosive growth is interactive content. What differentiates interactive content from the rest of the static content on…

Programmatic Advertising uses artificial intelligence to find the “best match” for publishing display ads. It is a highly efficient and effective form of reaching your target market.  Recent advances in programmatic mean that in additi…

Is your business struggling to find new leads, stay in touch with interested prospects or keep up with your client base?  You are not alone.  Managing a business today is hard enough but now, thanks to user behavior analytics, improved technology …

If you’re a business owner, you instinctively know who your company’s buyer personas are. The question is, how well do you market to them? Marketing personas or buyer personas are a representation of your target market. From a marketer’s perspecti…

Website Data and Stat Reports are valuable and provide a strategic guide for businesses, if you know how to read and interpret them. If you’re still unsure on how to measure your marketing campaign’s effectiveness, we have compiled a list of the d…

2016 has come to a close, and we welcome a brand new year with high hopes. What does the world of digital marketing hold for marketers and business owners? Even though the future is uncertain, WSI Websense still has some 2017 digital marketing pre…

Your website analytics report can offer more than just numbers and trends. It’s a goldmine that is full of bountiful data that gives webmasters a peak into how their site visitors behave. If you want to give your prospects and customers an impress…

Marketing Automation might be the best thing since sliced bread – at least for marketers. In the world of digital marketing, the methods that were once efficient may not be as effective today. Innovation and technology evolve every minute ma…

Successful marketing automation comes down to knowing exactly what customers need and why. In order to understand this, however, business owners need to understand their customers. This infographic can help you to develop a marketing automation st…

Marketing automation is a big help for businesses of all sizes – small, medium and large. With all the advances in technology marketing automation is a must-have for businesses these days. The system automates repetitive tasks to reduce thes…

As the year ends, we asked the experts about what lies ahead for marketing automation.  It seems that the experts agree and the future of these systems seems bright. According to Email Monday, 49% of companies today are using some form of marketin…