VIEWS Digital Marketing Blog

Start making the right choices for your website. Want to give your website an entire new look? Make sure you have audited your old site so you can restructure your design based on the best SEO practices. One critical opportunity is to improve the …

Websites contain several different types of content. This content is built on a mix of informational and promotional. As a digital marketing agency in Nashville, Tennessee, we have created several types of content for clients; one of the most misu…

A website alone will not be enough to convert your web visitors into customers. Good Headlines for Landing Pages with quality content and a call to action is what a business needs for a possible sale. Let’s say you already have a website, have pro…

A landing page is more likely to send people to your site than a digital ad because today, people search for specific things that they are looking for on search engines. When the search engine results page (SERP) displays the relevant pages, they …

Landing Pages can convert visitors to customers or they can just be a nuisance to someone trying to find information on your website.   If you are sending visitors to your home page as the starting point of your sales funnel, then you might want t…

We have to admit that digital advertising has been helping small and local business owners. Due to advancements and creative thinking, many advertising models have been sprouting since the last decade including that of video marketing, retargeting…

Digital Advertising has a bright future.  Digital Advertising came with the birth of the World Wide Web.  But as the web has changed so has digital advertising.  The innovations and technological advancements we’ve experienced…

Digital Advertising is one of the many ways to expand your audience reach online. We are all familiar with pay-per-click ads and banner ads. But there are many other advertising strategies and techniques that a business can use to its advantage. C…

Consumers have always relied on word of mouth and reputation when deciding what brand of an item to purchase or whether they will visit a business. Today’s consumers rely heavily on virtual word of mouth, via social media or online reviews. Busine…

Achieving a higher return-on-investment for your search campaign involves spending strategically and examining the analytics. A higher cost does not necessarily mean higher ROI; it is important to monitor your advertising budget and invest wi…

Social Media Builds Digital Reputations Establishing your brand takes time and resources, and in the linked digital world today, the reputation you have worked so hard to build can be tarnished with a few simple keystrokes. Your business informati…

Online reputation management is the ability to be in control of a businesses’ brand in the media and online world. Like humans, brands should have a positive reputation to gain trust and create a network. Establishing rapport is the first st…