search engine optimization company in Philadelphia

Maximize Your Digital Presence with Search Engine Optimization

VIEWS Digital Marketing specializes in maximizing your online presence through proven digital strategies, with a core focus on Search Engine Optimization (SEO). We empower businesses to leverage the full potential of SEO and other digital marketing tactics to enhance their website visibility, drive growth, and achieve measurable success.

Search engine optimization (SEO) is an effective way to stand out (it’s always nicer at the top). While you can invest in digital advertising for a quick fix, this is often a short-term and potentially expensive solution. A well-crafted SEO program offers a more sustainable approach. The SEO landscape continually evolves, and staying ahead requires a keen understandingof current trends and best practices

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Current SEO Trends

1. Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing for voice search is crucial. This includes focusing on long-tail keywords and natural language queries.

2. Mobile-First Indexing: Google primarily uses the mobile version of your content for indexing and ranking. Ensuring your site is mobile-friendly is more important than ever.

3. Core Web Vitals: Google’s Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability. These factors significantly impact your site’s ranking.

4. E-A-T (Expertise, Authoritativeness, Trustworthiness): High-quality content that demonstrates expertise, authority, and trustworthiness is prioritized by search engines.

5. AI and Machine Learning: Tools like Google’s RankBrain use AI to deliver better search results, making it essential to optimize for user intent.

SEO Fundamentals or What Is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher in search engine results, thereby increasing your visibility and attracting more organic traffic. SEO is crucial for business growth as it directly impacts your online presence and ROI.

It begins with understanding the basics, including strategic use of keywords, creating quality content, and ensuring your site is technically sound. SEO can be broken down into several types: on-page SEO, off-page SEO, technical SEO, and local SEO. On-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic, while off-page SEO focuses on activities outside your website to improve its position in search rankings. Technical SEO ensures that a website meets the technical requirements of modern search engines to improve organic rankings. Local SEO focuses on optimizing a website to be found in local search results. For a more comprehensive introduction, check out our Guide to On-Page SEO and Off-Page SEO.

Common SEO Challenges

Keeping Up with Algorithm Changes

Search engines frequently update their algorithms, making it challenging to stay current with best practices.

Technical SEO Issues

Problems such as slow page load times, poor site architecture, and mobile usability can significantly impact your rankings.

Content Quality

Creating high-quality, relevant content that meets user intent and adheres to SEO best practices can be resource-intensive. For a deeper dive, learn about Content Marketing Strategy.

Link Building

Acquiring high-quality backlinks from reputable sites remains a critical yet challenging aspect of SEO.

Local SEO

For businesses targeting local customers, optimizing for local search is essential but often overlooked.

Our in-depth resources cover current SEO trends, common challenges faced by businesses, and effective strategies to overcome them. Explore our expertise and discover how we can help your business thrive in the digital landscape.

Deeper Dive

Looking for more knowledge? If you are the type that wants to know everything about a subject before making decisions, we have you covered. for SEO, there are many different tactics and you can learn about them by clicking below.

Optimizing Your Website with Technical SEO

Technical SEO involves optimizing your website’s infrastructure to enhance its readability and accessibility by search engines, ultimately improving your search rankings.

Technical SEO includes several crucial aspects. First, website speed optimization is essential as faster loading times lead to better user experience and higher rankings. Techniques such as compressing images, leveraging browser caching, and reducing server response time can significantly enhance speed.

Second, with mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile-friendliness a priority. Ensuring your site is responsive and loads quickly on mobile devices is crucial.

Additionally, site architecture plays a vital role in technical SEO. A well-structured site allows search engines to crawl and index your pages more efficiently, which involves creating a clear hierarchy with internal linking and optimizing your URL structure. Core Web Vitals are also critical to measuring user experience, focusing on loading performance, interactivity, and visual stability.

For more detailed insights, read more on Technical SEO.

SEO Analytics and Reporting for Measuring Success

Measuring the success of your SEO efforts is crucial for ongoing improvement and demonstrating value. Tools like Google Search Console provide valuable insights into how your site is performing in search results, helping you identify and fix issues.

Google Analytics 4 offers advanced tracking of your SEO performance, allowing you to understand user behavior and measure key metrics. SEO Key Performance Indicators (KPIs) such as organic traffic, bounce rate, conversion rate, and keyword rankings are essential for evaluating the effectiveness of your SEO strategies. Effective SEO reporting involves communicating these results clearly to stakeholders, highlighting successes, and identifying areas for improvement.

By regularly analyzing and reporting on your SEO performance, you can make data-driven decisions to refine your strategies and achieve better results. For more details on tracking and measuring your SEO efforts, read our guide on SEO Analytics and Reporting.

Ranking Locally or Local SEO

Local SEO is essential for businesses targeting customers in specific geographic areas. It involves optimizing your online presence to attract more business from relevant local searches. Click on the +s in the picture to see more info about the actions that are important for Local SEO.

Google Business Profile

A critical component of local SEO is optimizing your Google Business Profile. This includes claiming your listing, providing accurate information, uploading high-quality photos, and encouraging customer reviews.

Local Citations

Building local citations, which are mentions of your business name, address, and phone number on other websites, also helps improve your local search visibility. For specific industries like restaurants, law firms, or home services, tailored local SEO strategies are crucial for standing out in local search results.

Relevancy

Ensuring your website content is relevant to local customers and includes local keywords can further enhance your visibility.

Reviews

Local Content

Local Content is critical to let search engines and people know where you are located and what areas you serve. We often refer to this type content as geo pages.

Local Links

Being part of a community and building strong local links or ties is an important part of local SEO. In person and on line, relationships matter.

Learn More about SEO

Voice Search Optimization

Proven Success

VIEWS Digital Marketing has worked with many professional services companies over the years and has had many successful campaigns. Read how we have helped other businesses.

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Local Home Services Business SEO Case Study

For Burkholder Brothers, traditional marketing was no longer working and they needed a new approach. VIEWS analyzed their business and online presence and created a digital marketing strategy that is driving leads into their business. See what they experienced within the first year of implementing a well-rounded digital marketing strategy.

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460%

Overall website visits compared to the previous website traffic

1,171

Conversion goals with the first email campaign

1,492%

Increase in Social traffic

VIEWS Search Engine Optimization Process

Embrace Digital. Stay Human.

Developing a custom, integrated search engine optimization strategy with VIEWS can highlight your brand, increase your digital presence, build customer engagement, and aid in lead generation. For more information on how to implement an SEO strategy to your business needs, give us a call at (610) 215-2949 or send us an email.

1. Discovery Consultation

Learn your business needs and goals
Identify your goals, your personas, your competitors and your objectives

2. Internet Business Analysis

Evaluate your market competitors and personas
Research keyword and topics
Analyze with SWOT review

3. Customized Strategy

Develop a tailored digital marketing plan
Tailor content plan for specific buyer personas
Identify content types and distribution

4. Execution

Implement SEO, PPC, content marketing, and more
Write, edit and optimize for successful results on various platforms

5. Measure

Set goals based on your business needs and track measurements
Monthly reporting of results and activity

6. Monitor and Optimize

Improve strategies continually
Meet regularly with review of progress
Annual strategy session

How long does it take to see results from SEO?

A: SEO is a long-term game—most businesses see noticeable improvements in 3–6 months, with significant ranking jumps often taking 6–12 months. Factors like website age, competition, and keyword difficulty play a role. We start with quick wins—like optimizing technical issues or local listings—to boost visibility early, while building a robust strategy for sustained growth. Patience pays off with higher organic traffic and leads.

What makes your SEO agency different from others?

A: We focus on results, not just rankings. Our approach blends technical expertise (site speed, mobile optimization) with content-driven strategies (blogs, keyword mapping) and ethical link-building. We tailor every campaign to your industry and goals, using data from tools like Google Analytics and Ahrefs to track progress. Transparent reporting and no cookie-cutter plans set us apart—your success is our metric.

How much does SEO cost, and is it worth it?

A: SEO pricing varies—typically $1,000–$5,000 monthly for small to medium businesses, depending on scope (local vs. national, e-commerce vs. services). It’s an investment: organic traffic converts 5.66% higher than paid ads, per HubSpot. We offer scalable packages, ensuring you get audits, on-page fixes, and content creation within your budget. The payoff? Consistent leads without ongoing ad spend.

Can you guarantee my website will rank #1 on Google?

A: No honest agency can guarantee a #1 spot—Google’s algorithm (with 200+ factors) is unpredictable, and competition evolves. What we promise is measurable improvement: higher rankings, more clicks, and better visibility for your key terms. We’ve lifted clients from page 5 to page 1 within months using proven, white-hat tactics. Results speak louder than promises.

Do I really need SEO if I’m already on social media?

A: Yes—social media drives engagement, but SEO owns search intent. Over 68% of online experiences start with a search engine, and ranking high captures customers ready to buy. Social boosts brand awareness; SEO ensures you’re found when it matters most. We integrate both, amplifying your reach—think blog posts shared on X that also rank on Google. It’s a one-two punch for growth.