Digital Marketing Digital Tools

Digital Marketing Tools
Start Your Own Journey
Welcome to the wild, untamed world of the digital landscape—a sprawling jungle where opportunities hide behind every pixel, and pitfalls lurk in the shadows of bad strategies. At VIEWS Digital Marketing, we’re your expert guides, equipping you with the right tools to cut through the chaos and carve a clear path to success. Whether your mission is Brand Building, Lead Generation, or Finding the Right Audience, we’ve packed the essentials—Advertising, Automation, Content, SEO, Social Media, and Web Development—into your survival kit. Ready to conquer the digital wilderness? Let’s unpack the tools you’ll need for the journey.
A Strategy Tailored to Your Goals
Every trek through the digital jungle begins with a map. At VIEWS, we don’t believe in one-size-fits-all solutions. Your business is unique, and your goals—whether it’s amplifying your brand’s voice, capturing high-quality leads, or connecting with the perfect audience—deserve a custom-built strategy. Think of us as your seasoned trailblazers, plotting the course so you don’t get lost in the noise. With our six core tools, we’ll help you hack through the undergrowth and reach your destination.

1. Advertising – Your Signal Flare
In a jungle teeming with distractions, how do you make sure your message stands out? Advertising is your signal flare, cutting through the canopy to grab attention. At VIEWS, we craft targeted, high-impact ad campaigns that light the way to your goals.
- Brand Building: Bold, visually stunning ads on platforms like Google Ads and Facebook amplify your identity, planting your flag in the minds of your audience.
- Lead Generation: Precision-targeted PPC (pay-per-click) campaigns zero in on prospects ready to act, driving them straight to your doorstep.
- Finding the Right Audience: With advanced demographic and behavioral targeting, we ensure your flare reaches the explorers most likely to join your tribe.
Our data-driven approach means every dollar spent burns brighter, delivering measurable results—whether it’s clicks, conversions, or brand buzz.

2. Automation – Your Trusty Compass
Automation is your compass—guiding you through the clutter and pointing the way to growth. We use cutting-edge tools to streamline your marketing journey, so you can stay focused on where you’re headed.
- Brand Building: Automated email sequences keep your audience engaged, delivering consistent messaging that reinforces your story.
- Lead Generation: From lead scoring to drip campaigns, we automate the nurturing process, turning curious wanderers into loyal customers.
- Finding the Right Audience: Smart automation tools analyze behavior and segment your audience, ensuring the right message hits the right people at the right time.
With platforms like HubSpot, GoHighLevel, or Mailchimp in our toolkit, we keep your operations sharp and your momentum unstoppable.

3. Content – Your Trail Markers
In the digital jungle, content is the trail of markers that guides your audience to you. It’s not just about words—it’s about storytelling that resonates. At VIEWS, we craft compelling content that leaves a lasting impression.
- Brand Building: Blog posts, videos, and infographics showcase your expertise and personality, building trust and authority.
- Lead Generation: Gated content like eBooks or webinars acts as bait, luring prospects into your funnel with value they can’t resist.
- Finding the Right Audience: Tailored content speaks directly to your ideal customer’s pain points, drawing them out of the underbrush and into your camp.
Our writers and creators are master navigators, planting markers that not only attract but also convert.

4. SEO – Your Treasure Map
What good is a journey without knowing where the treasure lies? Search Engine Optimization (SEO) is your treasure map, revealing the keywords, trends, and tactics that lead straight to visibility. At VIEWS, we dig deep to uncover the gold.
- Brand Building: Ranking high on Google for industry terms establishes you as a leader, making your brand synonymous with credibility.
- Lead Generation: Local SEO and optimized landing pages capture searchers with intent, turning queries into qualified leads.
- Finding the Right Audience: By targeting niche keywords and optimizing for voice search, we connect you with the explorers actively seeking what you offer.
From on-page tweaks to backlink expeditions, our SEO strategies ensure you’re not just found—you’re unforgettable.

5. Social Media – Your Tribal Drums
The jungle thrives on connection, and social media is the rhythm of your tribal drums, calling your community together. We amplify your presence across platforms like Instagram, LinkedIn, and Twitter, creating a buzz that echoes far and wide.
- Brand Building: Eye-catching posts and authentic engagement build a loyal following, turning casual scrollers into brand advocates.
- Lead Generation: Social campaigns with clear CTAs (calls-to-action) and lead magnets drive traffic to your site, capturing interest in real-time.
- Finding the Right Audience: With detailed analytics and paid social boosts, we pinpoint your tribe—those who vibe with your mission—and bring them closer.
Our social media experts keep your drums beating, ensuring your voice rises above the chatter.

6. Web Development – Your Base Camp
Every adventurer needs a solid base camp, and your website is it—the hub where all paths converge. At VIEWS, we build responsive, user-friendly sites that serve as your digital stronghold.
- Brand Building: A sleek, branded design reflects your identity, making a powerful first impression that sticks.
- Lead Generation: Conversion-optimized layouts, fast load times, and strategic forms turn visitors into leads with ease.
- Finding the Right Audience: Mobile-first development and intuitive navigation ensure your site welcomes everyone, from casual explorers to serious prospects.
Whether it’s a full rebuild or a tune-up, our developers craft a base camp that’s ready for anything the jungle throws your way.
Why These Tools Matter: Surviving and Thriving
The digital jungle isn’t for the faint of heart. Competitors lurk, algorithms shift, and trends evolve faster than you can say “click.” But with VIEWS by your side, you’re not just surviving—you’re thriving. Each tool in our pack is designed to work together, creating a seamless strategy that tackles your goals from every angle.
- Brand Building: Consistency across advertising, content, SEO, social, and your website creates a unified presence that’s impossible to ignore.
- Lead Generation: Automation and web development streamline the process, while targeted ads, content, and SEO reel in the catch.
- Finding the Right Audience: Every tool sharpens your aim, ensuring your efforts hit the mark with precision.
Think of it like a well-packed rucksack: every item has a purpose, and together, they get you where you need to go.
The VIEWS Difference: Your Guides Through the Wild
What sets VIEWS Digital Marketing apart? We’re not just tool-wielders—we’re pathfinders. Our team combines creativity with analytics, intuition with innovation, to blaze trails others can’t. We don’t stop at launching campaigns or building sites; we monitor, tweak, and optimize every step of the way. The digital jungle is our playground, and your success is our compass.
Expertise
Years of experience mean we know the shortcuts and the pitfalls.
Customization
Your journey is yours alone, and we tailor every tool to fit.
Results
From ROI to engagement, we measure what matters and deliver.
Look at some of our Case Studies of Successful Digital Marketing Campaigns

Ready to Pack Your Bags?
The digital jungle is vast, but you don’t have to navigate it alone. With VIEWS Digital Marketing, you’ve got a crew of seasoned explorers and a toolkit built for victory. Whether you’re aiming to raise your brand’s flag, reel in leads, or rally the right crowd, we’ve got the strategies—Advertising, Automation, Content, SEO, Social Media, and Web Development—to make it happen.
Let’s hit the trail. Contact us today to start your journey, and together, we’ll conquer the wild. Your audience is out there, waiting—let’s go find them.
Still Want to Learn More?
The digital jungle is vast, but you don’t have to navigate it alone. With VIEWS Digital Marketing, you’ve got a crew of seasoned explorers and a toolkit built for victory. Whether you’re aiming to raise your brand’s flag, reel in leads, or rally the right crowd, we’ve got the strategies—Advertising, Automation, Content, SEO, Social Media, and Web Development—to make it happen.
Let’s hit the trail. Contact us today to start your journey, and together, we’ll conquer the wild. Your audience is out there, waiting—let’s go find them.
Content Creation Tools
- Canva is a versatile tool that enables users to create professional-looking graphics and videos quickly, offering features for content resizing across multiple social media platforms.
- Jasper is an AI-powered writing assistant that can generate content in various forms, including blog posts and ad copy, using a library of 50 writing templates that guide users through the writing process.
- Grammarly serves as a typing assistant that provides real-time suggestions for grammar and structure, enhancing the readability and engagement of content.
- BuzzSumo is a content research tool that facilitates ideation and allows users to track mentions, ultimately driving traffic to their content.
- Venngage offers over 7000 professional templates to create infographics, diagrams, and other visual content, making it easy to produce eye-catching data presentations for websites.
SEO Tools
- Platforms like Ahrefs provide features for keyword research, backlink analysis, and comprehensive SEO audits critical for improving search engine rankings.
- Semrush offers instant keyword reports and research functions that enable marketers to generate valuable insights for their SEO campaigns.
- Google Keyword Planner assists marketers in researching keywords and understanding search volume, which is vital for effective SEO strategy development.
- Tools like Yoast SEO automatically optimize website content for SEO when used as a plugin in WordPress, streamlining the on-page optimization process.
Social Media Tools
- Social media management tools, such as Buffer and Sprout Social, enable users to automate, analyze, and manage their social media presence efficiently.
- Buffer allows users to create social media calendars, enabling the scheduling of posts to go live at specific times, which helps maintain a consistent online presence.
- Advanced analytics features of social media management tools provide insights into trends and performance, which can include metrics like return on investment (ROI) and conversion rates.
- Sprout Social offers a unified inbox feature that streamlines social media interactions by allowing users to manage all communications from a single platform.
- Tools like Brandwatch are suitable for medium to large companies due to their advanced features that support complex social media strategies and include robust customer support and training resources.
Analytic Tools
- Google Analytics is a widely used tool that allows marketers to track website performance, user behavior, traffic sources, and conversions through customizable reports and dashboards.
- The integration of Google Analytics with other Google tools, like Ads and Search Console, provides marketers with a comprehensive view of their digital marketing performance.
- Understanding and interpreting analytics is crucial for digital marketers, as it enables them to quickly identify ineffective campaigns and pivot to more successful strategies.
- A notable strength of Google Analytics is its user-friendliness, which allows businesses of all sizes to gain insights without needing extensive technical expertise.
- Effective use of analytics not only informs marketing strategies but also enhances campaign performance over time by leveraging data-driven insights for continuous improvement.
AI-Powered Tools for Automation
- AI-powered tools such as ChatGPT and Jasper offer businesses the ability to generate high-quality marketing content tailored for various formats, enhancing productivity and creativity in digital marketing efforts.
- The integration of AI-driven applications in marketing, like Hemingway app for editing and Grammarly for content quality assurance, allows users to improve the accuracy and effectiveness of their messaging.
- Applications such as Zapier automate tasks and notifications, enabling efficient lead management and allowing businesses to respond promptly to new opportunities.
- AI tools like ChatGPT act as versatile assistants, aiding in content research, idea generation, and even coding help, thus facilitating a wide range of digital marketing activities.
You Have Questions? We Have Answers.
When collaborating with a digital marketing firm, you should consider using tools like Google Analytics for tracking website performance, HubSpot for inbound marketing, Hootsuite for social media management, and Mailchimp for email marketing automation. These tools are widely recognized for their effectiveness and can significantly enhance your marketing strategy.
A reputable digital marketing firm will conduct an assessment of your business goals, target audience, and existing infrastructure before recommending tools. They will leverage their expertise and experience to suggest tools that not only fit your budget but also align with your marketing objectives, ensuring a more successful digital presence.
Look for tools that offer robust analytics capabilities, user-friendly interfaces, integration capabilities with other platforms, automation options for efficiency, and customizable reporting features. A good digital marketing firm will provide tools that allow you to monitor and manage multiple aspects of your campaigns seamlessly.
Digital marketing tools help track campaign performance through detailed metrics and analytics. For instance, they can measure key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement levels. A digital marketing firm will utilize these insights to optimize your campaigns in real-time, ensuring maximum return on investment (ROI).
Absolutely. A professional digital marketing firm will prioritize integration when selecting tools, ensuring they work harmoniously with your existing social media accounts. This integration helps streamline your marketing efforts, allowing for cross-channel analytics and consistent messaging across all platforms, ultimately enhancing your digital marketing strategy.