Ultimate Guide to Marketing Automation

As technology and trends continue to change and evolve at an ever-increasing pace, businesses are looking for additional ways to optimize their production and improve their efficiency. But, understandably, some companies struggle with finding the right solutions to these challenges. That is where marketing automation comes in.

Marketing automation gives your business the tools and marketing analytics to optimize all aspects of your production, from marketing efforts and campaigns, sales, content creation, social media and paid advertising. Marketing automation helps you save time and money, letting your business focus on more creative, profit-making tasks.

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Marketing automation covers a broad range of topics, so we designed this guide to help demystify marketing automation and give you the knowledge to understand how automation works. Our marketing automation guide will teach you the following:

• What exactly is marketing automation
• The different concepts within marketing automation
• A glossary of terms outlining the main automation principles and technologies