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Case Study:
B2B Industry
Structural Engineers

Proven Success

O’Donnell & Naccarato (O&N), a structural engineering and design firm with a diverse portfolio of projects spanning every corner of the United States, approached VIEWS with a problem: they needed to revamp their website to better generate leads, while also showcasing the culture and employees of O’Donnell & Naccarato, and highlighting their geographically focused industry expertise.  This structural engineer case study shows how VIEWS helped them create an improved website, both from a design and SEO standpoint.

Show me the Money
15%

Organic website visits compared to the previous year

57

Conversions – form fills in one year

117

Keywords on the first page

Project Details

Client Name

O’Donnell & Naccarato

Industry

B2B

Date

Project started October, 2023

Website

https://www.o-n.com
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O’Donnell & Naccarato Case Study

O’Donnell & Naccarato, a consulting structural engineering firm, specializing in facade restoration and full-service parking garage structural engineering and design, is headquartered in Philadelphia, PA. We are recognized for our expertise in designing and managing projects of all sizes, types, and levels of complexity. O’Donnell & Naccarato offers innovative alternatives and efficient designs that keep costs in line and allow for ease of construction. Our structural engineers strive to provide the most in-depth analysis so that each building will support the design and system elements critical to its unique architectural expression and purpose.

O’Donnell & Naccarato Projects

Photo of building | Structural Engineer Case Study
Inspira medical center | Structural Engineer Case Study
Interior of office building | Structural Engineer Case Study

Challenge

Revamp Primary Focus of Website

When O’Donnell & Naccarato approached VIEWS, they had a few goals in mind for what they wanted their new website to accomplish. 

  • They wanted their website to give greater focus to the O&N team, while maintaining their strong portfolio of projects showcased on the website.

  • The old website did not adequately highlight O&N’s geographically focused industry expertise

  • While the site had a lot of content, most of it was individual projects, rather than in-depth, SEO-friendly pages about O&N’s services.

  • The firm also wanted to attract new, younger hires and thus highlight the work culture at O&N.

Solution

Strategy and Tactics

VIEWS developed a well-rounded digital marketing strategy and campaign that included:

  • Implement keyword rich content to improve SEO, AI search rankings​

  • Optimize informative blogs​

  • Build compelling calls to action​

  • Match and surpass website design, content, and functionality of competitive websites​

  • Produce and optimize geo location pages to improve local search presence

  • Increase traffic and engagement to website​ via SEO and website development​

  • Build pages to address specific services offered​ and specialties​

  • Improve web design to make website more visually engaging to end users​

  • Construct various visual elements that speak to target audience of younger demographic of engineers

Digital Results

Online Measurements Success!

VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results.
In 2024 & 2025:

  • Overall 31% more website visitors

  • Organic website traffic increased by 15%

  • Google search impressions increased by 17%

  • Increased search engine position on Page one from 65 keywords (January 2023) to 117 keywords (January 2025)

Impact on Client’s Business

Actual Business Results – Digital marketing is Working

With every client, VIEWS focuses on real results for the business and getting the best return on investment.

  • O&N gained more traffic to their local expertise and service pages directly attributable to the website development and SEO campaign.

  • O&N gained 57 leads in 2024

What the Client Says

“I extend our sincere thanks to the VIEWS team…”

“O’Donnell & Naccarato has had the privilege of working with VIEWS for many years, building a trusted partnership that made them the clear choice for developing our new website. Throughout this time, they have gained a deep understanding of our brand, goals, and vision. When embarking on this project, the VIEWS team took the time to ask insightful, strategic questions—helping us identify what mattered most and presenting solutions that brought our vision to life. Their creativity, strategic approach, and meticulous attention to detail were evident at every stage, resulting in a digital presence we are truly proud of. The response from our clients and colleagues has been overwhelmingly positive.​

On behalf of everyone at O’Donnell & Naccarato, I extend our sincere thanks to the VIEWS team for their partnership and unwavering commitment to excellence. We are honored to have collaborated with them and even more thrilled to see their outstanding work recognized as a testament to their expertise and dedication.”​

Michael Herrmann, PE, SE, Vice President, Chief Marketing Officer / Chief Administration Officer ​

O’Donnell & Naccarato, Philadelphia, Pennsylvania USA

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