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Case Study:
Professional Services Case Study
Architecture Design Company

Proven Success

This luxury architect case study about Dean Larkin Design, in the Los Angeles, CA area represents an overall strategy implementation. DLD had a website that was not performing, and very little other online presence. They needed a new approach. VIEWS analyzed their business and online presence and created a digital marketing strategy that is has built their brand by increasing their visibility, highlighting their professional services, driving leads to their business and converting traffic to leads. See what they experienced by implementing a well-rounded digital marketing strategy.

Show me the Money
515%

Organic website visits compared to the previous website traffic

20

Conversions – form fills in one year

73

Keywords in top 3 positions

Project Details

Client Name

Dean Larkin Design

Industry

Professional Services

Date

Project started November, 2020

Website

https://www.deanlarkindesign.com
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Dean Larkin Design Case Study

Dean Larkin Design was established in Los Angeles in 1999. The architectural design company maximizes the potential of a location, including its available natural light sources. Dean Larkin is very familiar with historical and contemporary design in the Los Angeles area, and the firm endeavors to achieve a complexity that is multi-layered with an effortless elegance. The firm creates designs that are modern, and that make specific use of views, lighting and more to unlock a residential or commercial location’s innate potential.

Dean Larkin Design Projects

Stein worker using spider lift to trim tree | Stein Tree Service
Stein Van | Stein Tree Service
Jeff Stein, Certified Arborist | Stein Tree Service

Challenge

Establishing Brand Recognition in a Competitive Market

When Dean Larkin Design (DLD) approached us, they had a very good reputation and were well known in their community. This luxury architect case study show how VIEWS helped them establish a strong online presence, and increase business in the Los Angeles, California area.

  • They had a website, which was not generating enough relevant traffic or engagement.

  • Organic traffic to the site was low and based on mostly branded keywords.

  • DLD was found for 3 organic keywords on the first page of search results.

  • The firm was sending out emails, but inconsistently, and the contact lists were not segmented based on type of contact, such as prospects and vendors.

Solution

Strategy and Tactics

VIEWS developed a well-rounded digital marketing strategy and campaign that included:

  • Design and creation of a mobile-responsive, high-performing website built around targeted audiences

  • Search Engine Optimization program

  • Content development program including incorporation of downloadable lead magnets

  • Optimized Social Media profiles

  • Email marketing campaign with audience segmentation

  • Monthly Analytic reports to track performance and make adjustments

  • Ongoing strategic consulting

Digital Results

Online Measurements Success!

VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results.
Since 2020:

  • Overall 279% more website visitors

  • Organic website traffic increased by 515%

  • Increased search engine position on Page One from 3 keywords to 134 keywords with 73 keywords in the top 3 positions

Impact on Client’s Business

Actual Business Results – Digital marketing is Working

With every client, VIEWS focuses on real results for the business and getting the best return on investment.

  • Dean Larkin Design has won business directly attributable to the SEO campaign.

  • Brand presence increased with over 360,000 search engine impressions in 2024

What the Client Says

“The results have been so positive…”

“We really enjoy working with VIEWS and have found their comprehensive digital marketing insights invaluable in expanding our online presence. The team has helped us through various SEO strategies, social media marketing, local search engine optimization, content creation, and more. In addition, VIEWS is very responsive to our questions and ideas. Their planning and strategy are well-thought out, and the team has made the effort to understand our industry and our company-specific goals. We look forward to continued growth with the VIEWs team.”  

Dean Larkin
Architect and Principal
Dean Larkin Design

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