Start Your Own Journey

Integrated Digital Marketing for Jackson Enterprise

At VIEWS Digital Marketing, we use the concept of “traveler’s journeys in the digital jungle” to communicate the process, strategies and tools used with results of a typical client. This journey-based approach allows VIEWS to tell the story of our representative client to prospective clients in a more personal, engaging manner.

Meet a fellow traveler in the digital jungle, the owner of Jackson Enterprise. He is a typical representation of our home services clients.

Digital Journey - Reach your destination with VIEWS

Meet Jay Jackson

Meet Jay Jackson, the dynamic CEO of Jackson Enterprise. This thriving company has grown from a local home services business into a robust 15-member crew under his visionary leadership. In his late 40s, Jackson is a passionate entrepreneur with a keen eye for expanding his business by identifying trends and customer needs. Recently, he found himself at a crossroads when his company began to stagnate, and he realized the need to scale effectively to maintain his competitive edge.

Determined to overcome this challenge, Jackson sought a fresh perspective. That’s when he turned to VIEWS Digital Marketing. Our team conducted thorough research into his brand and conducted a detailed website analysis and competitive study, identifying key areas for improvement. We proposed a strategic plan that included robust website development, SEO optimization, and targeted social media management to re-energize his customer base.

Impressed by our blend of online meetings, personal calls, and email consultations, Jackson embraced our suggestions. Together, we crafted a dynamic online presence with a newly designed website that showcased his services and expertise. Our targeted advertising campaigns and ongoing support helped Jackson not only revitalize his business but also explore new market opportunities. Today, Jackson stands as a testament to the power of innovative digital strategies, proudly leading a company that continues to grow under the guidance of VIEWS Digital Marketing.

Follow Jackson’s Story

Enhancing Market Position through Strategic Solutions

This traveler’s journey in the digital jungle is about Jackson Enterprise. This burgeoning home services business faces significant challenges in enhancing its market position within a competitive industry. They hired a digital marketing agency to develop and implement a comprehensive, integrated digital marketing strategy for home service businesses that addresses these challenges, attracts potential customers, and enhances online presence and customer engagement.

Jackson Enterprise’s Challenges

Like most home service businesses, Jackson Enterprise faces challenges in its digital jungle that include: stiff competition, ongoing price pressures, labor shortages, and ever-increasing customer expectations. To overcome the obstacles, he knows he must have a steady stream of leads, a strong brand reputation, a good relationship with customers, and be visible when prospects are looking for his services.

Lead Generation

Jackson Enterprise has expertise but struggles to capture and convert quality leads into loyal customers.

Brand Visibility

Competing in a crowded market makes it difficult for Jackson Enterprise to stand out and be recognized as a leader.

Web Conversion

Despite high website traffic, converting visitors into customers is a persistent issue due to an unengaging online platform.

Building Engagement

Jackson Enterprise must maintain ongoing relationships with clients to ensure repeat business and enhance customer loyalty.

Finding Their Audience

Reaching a broader local market is essential for expanding their customer base and increasing market share.

Strategic Digital Marketing Solutions for Jackson Enterprise

The implementation of the integrated digital marketing plan for Jackson Enterprise began with a collaborative phased approach, initiated by VIEWS Digital Marketing. We started by aligning with Jackson to set clear, ambitious goals tailored to his business’s growth aspirations. Throughout the process, a dedicated client success manager was assigned to guide Jackson, ensuring seamless communication and support.

The plan unfolded in distinct phases, with each stage building on the previous one, allowing for adjustments based on real-time feedback. Monthly meetings and detailed reports were pivotal, providing Jackson with insights into progress, challenges, and opportunities. These regular touchpoints fostered a strong partnership, enabling VIEWS to refine strategies and Jackson to stay informed and engaged, ultimately driving his enterprise toward sustained success.

Website Redesign

Jackson Enterprise chose to implement a user-friendly and attractive website design that highlights their unique value proposition to engage visitors and improve conversions.

SEO Optimization

They employed targeted keyword strategies to enhance online visibility and attract potential customers through search engine optimization to improve search engine rankings.

Social Media Engagement

Utilizing social platforms to showcase industry insights and success stories, they boosted brand recognition and customer interaction.

Digital Advertising

By developing targeted advertising campaigns, Jackson Enterprise was able to attract new leads and broaden market reach.

Marketing Automation

Streamlining marketing efforts with automated email marketing campaigns that nurture leads and facilitate customer relationship management has built their customer base.

Content Marketing

Jackson collaborated with their agency to produce high-quality content, including blog content and whitepapers, to establish industry leadership and attract potential clients.

Link Building

By engaging in strategic partnerships to acquire high-quality backlinks, enhancing SEO, and boosting online authority, they not only found new partners but also improved their SERP ranking.

Video Marketing

Leveraging video content to showcase projects and client testimonials made the brand more relatable and trustworthy.

Local SEO Optimization

Implementing a geo-targeted strategy to capture the local market and improve visibility among the local customer base.

How can digital marketing benefit a local home service business?

A simplistic answer is that a digital marketing plan benefits home service businesses by improving their online footprint to generate qualified leads. If you want to know specific results VIEWS Digital has achieved with clients, please refer to some of our case studies.

We cut through the digital jungle to find the best strategies for your business. 

What is home services marketing?

Service Titan answers this question very well, so we are using the path they blazed to answer you. (Plus, it helps our SEO to have outbound links)

Home services marketing is any promotional content you create, from emails to ads and landing pages, that helps get your business name out there.

The goal is to reach your target audience with effective campaigns that promote your services. While there’s lots of general advice about marketing online, home services companies need to take a specific approach.

It’s also a good idea to keep a close eye on home services industry trends that might affect your approach. For example, high interest rates and inflation mean fewer people are buying homes than before, so homeowners are more likely to invest in repairs and remodeling.

This type of industry knowledge can inform your marketing campaigns and guide you in advertising the key services homeowners seek.

Source: servicetitan.com

Why invest in home services digital marketing?

As a business owner, you need to focus your people where they are most talented—that includes you. And, while you might be a marketing whiz, the chances are that your team needs you in front of clients, helping to represent the products and services you sell.

That’s why investing in a home services digital marketing agency is so important. They’ll take care of the following—and do it well because this is what they do every day for their existing clients—so you don’t have to.

Improve your website’s design and functionality to attract more visitors.
Optimize your site for search engines to increase your visibility online.
Manage your social media accounts to engage with customers and build your brand.
Create targeted advertising campaigns to reach potential customers more effectively.
Develop content that educates and entertains, keeping your audience interested.
Monitor online reviews and manage your reputation to maintain a positive image.
Analyze data to understand customer behavior and refine marketing strategies.
Utilize email marketing to stay in touch with customers and offer targeted promotions that cater to their specific needs and interests.

Source: housecallpro.com

What are the most effective digital marketing strategies for a local home service business?

The most effective strategies vary by industry and market. Not all service industries are the same and deserve customized programs.

How can social media be used to promote a local home service business?

Social media marketing helps local home service businesses grow by enhancing visibility, fostering trust, and generating leads within their communities. By consistently sharing customer testimonials, project photos, and educational content, companies can position themselves as local experts. Geo-targeted ads and retargeting campaigns ensure that the right people see your services, while strong calls to action—such as offering a free estimate or download—guide users into your sales funnel.

With a strategic mix of value-driven posts, local SEO tactics (including hashtags and geotags), and branded visuals, home service providers can stay top-of-mind, generate user engagement, and convert social followers into loyal customers. Social media platforms become more than a marketing channel—they become a local lead generation engine.

How important is local SEO in digital marketing for local home service businesses? 

Local SEO is essential for home service businesses. People look for you on their phones when they need someone nearby.

How many leads can I realistically expect from your services?

Our proven strategies and customer-centered approach are designed to maximize lead generation and conversion rates. We work with you to set realistic expectations and ensure that our efforts align with your business goals. 